1 / 21

Developing & Promoting Destinations Empowering Communities

Presentation by Ciarán Hayes, Chief Executive of Sligo County Council, on the role of the council in developing and promoting destinations, with a focus on empowering local communities. The presentation covers topics such as product and structure, learning from success, and harnessing the potential of the local community.

snash
Download Presentation

Developing & Promoting Destinations Empowering Communities

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Developing & Promoting DestinationsEmpowering Communities Presented by: Ciarán Hayes Chief Executive Sligo County Council

  2. Presentation Overview • Introduction • Role of the Council • Product and Structure • Learning from success • Harnessing the Potential of the Local Community • Building the Brand

  3. Council’s Role

  4. Product and Structure • What’s our Unique Selling Point, our focus? • Wild Atlantic Way? • Yeats County? • Who are we targeting? • Should we replicate successful areas of Killarney, Galway, Westport? • Or should Sligo develop a unique product? • What is the role of the main urban? • How do we present it to the visitor? • How do you engage the wider community? • Business Improvement District? • Purple Flag? • Chamber of Commerce? • Corporate Sector? • Local Communities?

  5. Product and Structure • Having addressed these issues and formulated a Tourism Strategy, what is the appropriate structure to deliver on that Strategy? • What is the appropriate role of the State Agencies? • Council? • Fáilte Ireland? • Critical to also determine the role of the wider community. • How do you ensure local ownership of the Strategy among the wider community including retail, business and corporate sectors?

  6. Learning from Success

  7. Ingredients for Success • Product Offering • Strong Community Sector Ownership • Cultivation of Relationships with Community Groups • Staff with appropriate competencies • Volunteers

  8. Learning the Lessons of Success

  9. Applying the Lessons

  10. Harnessing the Potential • Sligo Tourism Restructured • Improved Structure • Cohesive & Focussed Tourism Strategy • Greater Unity of Purpose • Supporting Strategies: • Sligo Food Trail • Night Time Economy – ‘Blue Flag’ designation • Infrastructure • Coach Parking • Broadband • Accommodation and Hospitality • Staff Training

  11. Harnessing the Potential • National Mountain Bike Centre • Sligo Greenway • Yeats Interpretive Centre • Surf Centre, Strandhill • Grange and Armada Development Association • Pride of Place award winners • Strandhill • Tubbercurry

More Related