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Digital marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media
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INTRODUCTION • SEARCH ENGINE OPTIMIZATION (SEO) • SOCIAL MEDIA OPTIMIZATION (SMO) • SEARCH ENGINE MARKETING • OTHER DIGITAL MARKETING SERVICES
SEARCH ENGINE OPTIMIZATION (SEO) • It is the set of practices used for optimizing a website for increased visibility and relevancy in search engine rankings SOCIAL MEDIA OPTIMIZATION (SMO) • It is a programmatic strategy for building and engaging community. SEARCH ENGINE MARKETING • It is the use of paid ads to reach potential leads and customers on search engines such as Google, Bing, and Yahoo. More specifically, to reach them the moment they are searching for your service