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Building Theory and Breaking Boundaries: Welcome to the Real World

Building Theory and Breaking Boundaries: Welcome to the Real World. Building Theory in the Real World: Three Approaches. 1.Topics. 2.Challenging Context. 3.Moderators Mediators. Who Are The Fab Five??. Dilip Soman. Maura Scott. Brian Wansink. Jill Klein. Deborah Small.

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Building Theory and Breaking Boundaries: Welcome to the Real World

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  1. Building Theory and Breaking Boundaries: Welcome to the Real World

  2. Building Theory in the Real World: Three Approaches 1.Topics 2.Challenging Context 3.Moderators Mediators

  3. Who Are The Fab Five?? Dilip Soman Maura Scott Brian Wansink Jill Klein Deborah Small

  4. TOPICS AnnaMaria Lusardi Savings Project

  5. Obstacles to Opening a Supplemental Retirement Account (SRA) Easy Solutions to Opening a Supplemental Retirement Account (SRA) You can start with only $16 per month I can’t afford $$ Use an online investment calculator Log ID & PIN are in your packet Don’t know how to use FlexOnline I do not know how much I will need Bring lunch 2/month Carpool Skip the latte More than 60% of employees contribute Few people like me do it Too many unexpected expenses Computers are available at HR and the library Make an investment selection now. You can change it at anytime Don’t know where to put $$ I do not have a computer With the tax benefit you will save even more Start early & your money will grow fast My debt is too expensive No time now Don’t just dream about it…….you can make it happen Provided by Annamaria Lusardi, Economics, and Punam Anand Keller, Tuck School of Business, in conjunction with the Retirement Savings Study.

  6. We have outlined 7 simple steps to help you complete the application. • Select a 30 minute time slotright now to complete the online contribution to your Supplemental Retirement Account (SRA) during the next week. • 3 minutes. Check to see if you have the following materials: a) worksheet in your benefits packet _√_, and b) the name and social security number of a beneficiary _√_. • Select the amount you want to invest for 2007 (minimum: $16/month, maximum: $1,292/ month), even if you don’t know your take-home pay in your first month. If you want, you can change this amount at a later date. This voluntary contribution is tax-deferred, you will not pay taxes on it until you withdraw the funds. • 5 minutes. Select a carrier. If you do not select a carrier, Dartmouth will invest the non-voluntary portion of your college funds in a Fidelity Freedom Fund, a fund that automatically changes asset allocation as people age. • 5 minutes. Now you are ready to complete your worksheet. Complete the worksheet even though you may be unsure of some options. You can change the options in the future. • Take your completed worksheet to a computer that is available for 20 minutes. If you like, you can use the one in the Human Resources office at 7 Lebanon Street, Suite 203. • 15-20 minutes. Log on to Flex Online and complete your online SRA registration within the 20 assigned minutes. Be sure to click on the investment company (TIAA-CREF, Fidelity, or Calvert) to complete the application. You need to set up your account – otherwise your savings will not reach the carrier.

  7. TOPICS Brian Wansink

  8. Bummer!

  9. Challenging Context Depressive Realism and Health Risk Accuracy: The Negative Consequences of Positive Mood

  10. Challenging Context Dilip Soman

  11. Challenging Context Deborah Small

  12. Moderators Mediators Jill Klein

  13. Moderators Mediators Maura Scott Bridget Jones is an example of a restrained eater… when she breaks up with her boyfriend Rebounds to find a very fulfilling relationship with TWO men …

  14. Building Theory in the Real World: Three Approaches 1. Topics 2. Challenging Context 3. Moderators Mediators

  15. Breaking Boundaries

  16. New Methods Low Income Females Middle-Age Low Income Males High Income Females Older Low Income Males

  17. New Methods Context Individual Differences Attitudes Intentions Behavior Message Factors

  18. Cross-Disciplinary Enabling Better Health & Value …One Consumer at a Time

  19. Cross-Disciplinary Aetna Institute for Improving Personal Health Innovative solutions for employee motivation and engagement

  20. Cross-Disciplinary Mindset Processes Frameworks MARKETING EMPLOYEE

  21. Cross-Disciplinary WORLD WE ALL WANT CONFERENCE Sponsored by Halloran Philanthropies Villanova University, USA

  22. Cross-Disciplinary 2009 Advertising and Consumer Psychology Conference Leveraging Consumer Psychology for Effective Health Communications Ann Arbor, MI, May 28 to 30, 2009

  23. Classroom Leverage Consumer Behavior

  24. Classroom Leverage Corporate Social Responsibility Case: AstraZeneca, South Africa

  25. Classroom Leverage Food and Brand Lab

  26. Classroom Leverage Foundation of Integrative Thinking B

  27. Building Theory and Breaking Boundaries: Welcome to the Real World Thanks!

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