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Campaign for MDM Syndicate - 5

Campaign for MDM Syndicate - 5. Contd…. MDM  Amount -- Rs . 90,000 crores /- Cooks -- 23,00,000 Millions of Children Huge Programme But Very Little Community involvement ownership A “Govt.” Scheme !. Contd…. MDM is Not  Just a School Meal Programme

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Campaign for MDM Syndicate - 5

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  1. Campaign for MDMSyndicate - 5

  2. Contd… MDM  • Amount -- Rs. 90,000 crores/- • Cooks -- 23,00,000 • Millions of Children • Huge Programme • But Very Little Community involvement ownership A “Govt.” Scheme !

  3. Contd… • MDM is Not Just a School Meal Programme • Just a Nutritional Programme Its linked with • Education • Culture • Equality & Equity • Health & Hygiene

  4. So, how do we • Transform MDM into a people’s movement • Make all the linkage clear and transparent • Hence mass campaign for MDM

  5. What kind of campaign • Campaign Messages • Campaign structures and formats National level State/District LevelVillage Level -School level

  6. Some possibilities • MDM festival • Explaining the larger concept to the community • MDM Kalajathas • Using folk and art forms to show the linkage between MDM • Different aspect of life  MDM Ambassadors / Nanis /Groups

  7. Contd… • Massive MDM training / Oriental program for Cooks, Admin, Teachers, LSG, SMC, Parents etc.. • Module & Models for creative user of MDM as Curricular/ Co-curricular instrument. • MDM Jansabhas for Explaining MDM delivery structure.

  8. Contd… • Use of local culture in MDM (festival, Cuisine Expertise). • Use of ICT to speed MDM messages • MDM celebration • Birthday of children • Visit by important people • Special Days like • Nutrition day • Environment day • Science Day

  9. Contd… • Developing linkage with • Local farmers • Kitchen garden • School Garden • PHCS • Agriculture /Home Science Collage etc. • School health

  10. Thank you……

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