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Chapter Campaign Toolkit Webin ar

Chapter Campaign Toolkit Webin ar. Presented by: Diane LaVigna, CFRE, Director of Annual Giving AFP Foundation for Philanthropy dlavigna@afpnet.org , 703-519-8446 April 9, 2014. Q: What is BE the CAUSE?. Individual Giving Program Formerly Every Member Campaign

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Chapter Campaign Toolkit Webin ar

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  1. Chapter Campaign Toolkit Webinar Presented by: Diane LaVigna, CFRE, Director of Annual Giving AFP Foundation for Philanthropy dlavigna@afpnet.org , 703-519-8446 April 9, 2014

  2. Q: What is BE the CAUSE? • Individual Giving Program • Formerly Every Member Campaign • Different program from Chapter Impact Campaign (formerly Chapter Treasury)

  3. New Website Addresses BE the CAUSE Campaign Website For members & general public www.afpfoundation.org/bethecause or ww.afpfoundation.org BE the CAUSE Toolkit Chapter Campaign Resources For chapter leaders www.afpfoundation.org/toolkit

  4. Foundation Info on AFP Website www.afpnet.org Online Giving • Login with personal AFP membership username & password for chapter resources. • Login with chapter username & password for campaign tally report. • General info for members • and the public

  5. www.afpfoundation.org/bethecause Home

  6. Why Give

  7. Why Give

  8. Infographic

  9. Donate Now

  10. One Click Online Donation Page New!

  11. Donor Acknowledgement Policy • Donors who give <$250 online will immediately receive an automatic email acknowledgement; • Donors who give <$250 via check or credit card over the phone will receive an email acknowledgement within one week; and • Donors who give 250+ will receive an acknowledgement letter through the USPS within one week.

  12. LEARN MORE > Links to AFP Foundations page of www.afpnet.org

  13. www.afpfoundation/toolkit

  14. STEP 1:

  15. Campaign Implementation Plan & Revenue Allocation Agreement Form • Deadline: May 30, 2014 • Replaces the Chapter Partnership Grant Application Form • Anticipated Usage of Campaign Resources • Put a check mark next to the resources you think you may use throughout the year • Enter month(s) in which you may use them • Examples: • X Tent Cards May, Sep, Nov • X Solicitation Letters April, Oct

  16. RuffaloCODY Calling Program • Services provided pro bono by RuffaloCODY • Convenient way to reach members you don’t see very often • High participation rate from new members • Modifying script to take address fact that callers are contacting fundraisers • Chapters can remove donors or members from the calling list

  17. Stewardship • Present donors with donor pins at chapter events • Order pins through AFP Foundation • Invite donors to complete an “I give because…” placard, take their photo and add them to your PowerPoint presentation • Download placards from Toolkit • Verbally acknowledge donors and ask them to stand at chapter events • Recognize donors on your chapter website • All donors will be listed on the AFP Foundation website and in the 2014 annual report

  18. New Donor Recognition Levels $25,000+ Chairman’s Club $10,000-$24,999 Investors’ Club $5,000-$9,999 Founders' Club $2,500-$4,999 Steward’s Club $1,000-$2,499 President’s Club $500-$999 Ambassador’s Club - Emerald $250-$499 Ambassador’s Club - Ruby $100-$249 Ambassador’s Club -Sapphire Up to $99 Friends of the Foundation

  19. Accessing Chapter Tally Report • Login to www.afpnet.org with chapter username and password, CHAPTERCODEFDC, (same entry for username and password; all in caps; case sensitive). • At the top of the screen, click on “My AFP Profile.” • Scroll down to Foundation Development Chair Reports and click on “Chapter Tally Report.” • “2013” or “2014” will appear in the box (or enter year for which you wish to run the report) and click “Continue.” The Chapter Tally Report will load at this point. • If report doesn’t appear, be sure to allow popups or disable popup blockers. NOTE: each browser has a different method for disabling popups.

  20. Accessing Online Chapter Resource Guide • Login to www.afpnet.org with your membership username and password • Click on the green “Chapters” tab • Scroll down to the “AFP Chapter Management Resource Guide” section • Click on the link for “Foundation Development Chair” in the right-hand column under “Chapter Leader Resources”

  21. Dates & Deadlines If you have not yet finalized your chapter’s 2014 goal – please do so ASAP. If we don’t hear from you by April 30, we will record the proposed goal as your official chapter goal.

  22. Dates & Deadlines Apr 30 Deadline Submit 2014 100 Percent Chapter Board Participation Form (U.S. and Canadian Chapters) May 30 Deadline Submit 2014 Campaign Implementation & Revenue Allocation Form & Chapter Impact Campaign Gift/Pledge Form (U.S. Chapters) Jun 17 Meeting BE the CAUSE Campaign Conference Call (2:00pm EST) Sep 11 Meeting BE the CAUSE Campaign Conference Call (2:00pm EST) Nov 13 Meeting BE the CAUSE Campaign Conference Call (2:00pm EST) Dec 31 Deadline Wrap up 2014 BE the CAUSE Campaign

  23. Chapter Impact Campaign • Formerly Chapter Treasury Campaign • Chapter-directed giving in 2014 • Choose among three options • Capacity Building • Research • Professional Education & Career Development

  24. Thank you, thank you, thank you You are the best of the best; fundraisers who are also volunteers and philanthropists!

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