1 / 10

Share a Coke Campaign

Famous products and services are also making full use of the social media domain. Well established and big players in the market are till date utilising the power of social media to promote and advertise their products and bring about a steady change, pushing them in the forward direction. Social Media Campaigns work in the favour of such brands and help them to prosper even more.

socialappshq
Download Presentation

Share a Coke Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Share a Coke Campaign

  2. Famous products and services are also making full use of the social media domain. Well established and big players in the market are till date utilising the power of social media to promote and advertise their products and bring about a steady change, pushing them in the forward direction. Social Media Campaigns work in the favour of such brands and help them to prosper even more.

  3. The campaign that we are discussing over here was done for a brand that is amongst the top few ones dominating the market in that particular sector- CocaCola. The Share a Coke Campaign started last year in the month of August in Australia.

  4. Research revealed that even after a strong brand presence, dominance in the market at various geographical locations, there were many teens who hadn’t even tasted Coke. Also, despite healthy brand tracking data, teens and young adults hadn’t enjoyed a COKE in the previous month alone.

  5. As such the brand wanted to increase their consumption rate and thereby increase the number of people who open a coke at every happy occasion. To acheive the same, the company ran a campaign, designed by the creative team at Ogilvy, Australia, wherein the company printed some of the most common first names on the bottles/cans giving them a more personalised approach. The campaign will also allow people to get their customised bottles made. At every centre the crew will be present ready to help the people out and also helping them edge the name of their choice on the bottles/cans.

  6. The idea behind doing so was that in the digital world, the way we connect has changed. We had to jump start some real conversations – with people you may have lost touch with, or were yet to meet. In such a scenario nothing reminds you more of someone than their first name. Hence, the campaign.

  7. The campaign brought great results, in just the first three months of the campaign the young Adult consumption increased and Australians began to drink Coke for the first time, or for the first time in over a year.The brand was able to achieve millions of impressions on Facebook along with more than tens of thousands of virtual Coke cans shared.Tens of thousands custom COKE cans printed at Westfield Shopping Centres and the campaign had gone viral. People of other countries were still wondering about what Coke was up to when it busy implementing one of the most successful campaigns it has ever done.

  8. Seeing the impact of the campaign and the building interest of many people worldwide the campaign has now spread all around the world. The campaign is about to be held in Johannesburg, Mpumalanga in February and March as of now. There is no doubt on the fact that the campaign has been a wonderful experience for the company as well as the people. The personalised coke bottles and cans have substituted many gifts and presents since the time of its inception

  9. Statistically traffic on the Coke Facebook site increased by 870% and the Facebook page grew 39%. In Australia, Coke is the number one most talked about Facebook page and it is the 23rd globally. Seventy-six thousand virtual Coke cans were shared online and 378,000 custom Coke cans were printed at local Westfield malls across the country. It was one of the most famous and the most successful social media campaigns

  10. Rajat Garg (CEO) rajat@socialappshq.com +91 995 808 3052 http://www.socialappshq.com

More Related