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Are you suffering from low Instagram engagement rates in your account? Don't worry! Follow the tips inside this presentation to grow the engagement rates.
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5 TIPS TO GROW YOUR INSTAGRAM ENGAGEMENT RATES ORGANICALLY
1. POSTING OFTEN Posting often does not mean a post every 30 minutes but enough to allow your followers to know you are still active. Bear in mind one of the main reasons why persons join this platform and follow various accounts is to be kept entertained, thrilled and learning something new. When you make a single post each week, they will most times become distracted and uninterested and be inclined to go elsewhere. Post relevant content and keep them talking on your page.
2. USE INSTAGRAM’S VIDEO AD FORMAT Using video as a posting option will increase the interest of your followers and influence them in engaging more on your page. The video format strikes attention and allows persons the ability to feel directly connected with what you have to say. Graphics also do the trick and will definitely boost your account’s interaction.
3. CONNECT WITH SIMILAR INDUSTRY ACCOUNTS There is no one business in a particular industry and as such, your line of business will always have that one or two popular accounts that attract your target audience. Reaching out to them and let them strike as an influencer to giving you a gateway to improving your overall account, will help you tremendously.
4. CHOOSE THE RIGHT HASHTAGS Remember using random hashtags are not the right way to go because at times it can throw off the meaning of your posts. Research popular industry hashtags and center your posted content around them for relevance. You can also use this opportunity to create new tags for your brand that will reach your target audience as they read your posts.
5. PROMOTE YOUR INSTAGRAM TO OTHER PLATFORMS Contents posted on the platform can be shared with other popular social networks to include your audience who may not be an Instagram user. The more you share, the more viewers will see and react to your brand. Bear in mind, your target audience is not situated in one location so you have to be proactive in reaching them where they are.
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