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The Accelerated Mobile Pages (AMP) Project is an open-source initiative through which publishers can create mobile-optimized content and have it load instantly everywhere. Know the details of AMP and its importance in SEO!
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Introduction AMP is a web component framework for fast- loading mobile pages. This technology is developed by Google to "provide a user-first format for web content”.AMP increases page load times and improve user experience by – • Light weight pages • Design to load instantaneously • Combating ad-blocking • Supports existing ad formats
How Does AMP Work? AMP works same as any of the other HTML pages but it is limited to few technical functionalities. AMP is used to create quick loading pages and this is the combination of a series of elements used to optimize the page. The main goal is not on how the content looks rather on how speedily it loads up.
AMP Consists of Three Basic Parts • AMP HTML - It is essentially an HTML having some custom properties. • AMP JS - It is in charge of the quick rendering of AMP controlled destinations. • AMP Cache - The Amp Cache is placed on Google. It’s a proxy-based content delivery network that enables fast website rendering.
AMP Features Smart Content Prioritization • Prefetching the elements • No relayout • Asynchronous load • Always get the best image for your screen • No custom Javascript except in amp-iframe • No scrolling elements on the page • Max 50kB inline stylesheet Responsive Design Limited by Design
How AMP Affect Organic Search Results? AMP is not direct search engine ranking factor. Speed is an important component for search engine ranking. AMP affect on clicks, impressions, and user experience, which in turn affects SEO. So, if you’re not on the AMP bandwagon, then you’re most likely going to see a drop in clicks, impressions, and user engagement.
Benefits of AMP • Faster loading page for mobile users • Growth in Traffic and SEO Ranking • Low Bounce Rate and More Time On-Site • The Potential for Increased Ad Views • Flexible Layout • Visitor Tracking Analysis
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