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The PPC conversion rate refers to the percentage of PPC traffic you receive that converts into paying customers. It is highly essential to determine the success of your campaign. Multiple ways can be adopted to improve your PPC conversion rate.
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The PPC conversion rate refers to the percentage of PPC traffic you receive that converts into paying customers. It is highly essential to determine the success of your campaign. Multiple ways can be adopted to improve your PPC conversion rate.
Know Your Current PPC Rate Knowing your current PPC conversion rate allows you to analyze how your present actions are working and which areas need to be touched. Various tools such as Google AdWord can be used to check.
Build Better Landing Pages Landing page acts as your business' first impression for people who click on your PPC ad. There is a high need to optimize them with relevancy, accuracy, creativity, and visible CTA for enhanced conversion rate.
Winning Ad Copy For PPC ads to work as desired, you need to have a winning ad copy. The landing page, too, should have exactly what the ad says.
Work on Ad Quality Score Working on your ad quality score can boost up your PPC conversion rate extensively. Once it is on track, you can get more clicks and derive more conversions from your PPC campaign.
A Shot at Remarketing If you feel the results are not as you expected, you can try remarketing. It lets you remind people again about your product/service.
Check for Negative Keywords Identifying removing them is highly beneficial for enhanced PPC conversion rate as it avoids your ad from being shown for that keyword. negative keywords and
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