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Retailer Boot Camp

Retailer Boot Camp. 3. 80%. THE BUSINESS OPPORTUNITY. Merchant seeks to drive sales and traffic in a cost effective and sustainable manner. . The amount of Americans that will not leave their home without their mobile phone in hand. 2. 10 X. 90 Sec .

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Retailer Boot Camp

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  1. Retailer Boot Camp

  2. 3 80% THE BUSINESS OPPORTUNITY Merchant seeks to drive sales and traffic in a costeffective and sustainable manner. The amount of Americans that will not leave their home without their mobile phone in hand.2 10 X 90Sec. The average person responds to a text message in 90 seconds (compared to 90 minutes for email).3 Mobile coupons are redeemed 10 times more often than paper ones.4 Mobileis a clear solution to meet this objective.

  3. 4 MERCHANTS MEET MOBILE DEMAND • Demand for mobile solutions is increasing • Integration is a challenge • Multiple providers involved in almost every scenario To enable functionality that already exists in a retail store or restaurant environment to integrate with a mobile app/wallet.

  4. 5 PROGRAM GUIDELINES Immediacy of reward to a specific behavior improves behavior modification Real Time  Mobilize and reward all transactions – cash, credit, debit, gift card - not just certain transaction types Multi-Tender  SMS, web enabled, iOS, Android, etc…  All Handsets Keep it Simple Simply reward and track your consumers recency, frequency, and monetary spend   Easily Modifiable Offers Keeps programs “fresh” and consumer interest high

  5. Whoever ENROLLS … CONTROLS SIGN UP POS Want to join Mountain Markets’ Mobile Club? Text “MTNMARKETS” to 466622 to join and get a $5 card! Mobile App/ Web Facebook Web Text to Join Phone (IVR/VRU) QR Codes

  6. 7 MOBILE MARKETINGhelp … • Build your customer base • Drive incremental sales • Track, segment and influence spending behavior • Build brand loyalty • Create continued customer engagement Think of it as an add-on to your existing programs that allows you to: • Open a new marketing channel • Reach a new audience • Extend the reach of existing programs • Increase brand awareness

  7. 8 Text “ENROLL”to 466 622 for a FREE $5 Mobile card. 1 HARVEST Invite customers to join your mobile program 2 REGISTER Easy registration process 3 CONNECT Text “COUPON” to 466 622 to get a $5 mobile card Deliver offers and discounts

  8. 9 1 HARVEST 2 REGISTER 3 CONNECT • On-going campaigns • New store openings • New product launches • Holidays & events • Rainy day specials 4: Drive Sales with repeat business • Continued customer engagement • Drive frequency with offers • Reward your best customers • Exclusive member-only offers 5: Build a Base of loyal customers

  9. 10 MobileLOYALTY PROGRAMS enable retailers to: • Reward loyal customers instantly • Track customer engagement • Segmentyour customers and send targeted offers • Save money on fulfillment, printing and inventory costs • Build brand loyalty • Measure ROI at the consumer and campaign level

  10. 11 MOBILE LOYALTY 1. MAKE A PURCHASE 2. REWARD CUSTOMER 3. REPEAT BUSINESS A customer stops in and gives you her mobile number, then registers online or on her handset for your loyalty program. Customer starts to accrue points for each dollar spent and is rewarded with targeted offers on her phone. Customer comes back and brings her friends, making your program viral and increasing brand loyalty, awareness and sales.

  11. 12 CONSIDERATIONS Technology presents challenges, consider the following • Secure element requirement • Account credentials stored in cloud not on handset • Don’t compromise security • Hardware requirement • Future proof solutions • Works today and tomorrow • Account provisioning limitations • Multiple provisioning and account management options • VIA handset • VIA web • VIA POS • Handset limitations • Downloadable apps or web based apps • Available for any device with internet access & browser • SMS transactions offered

  12. 13 What are best practices for successful mobile programs? Communicate with appropriate frequency & create relevant offers Send a maximum of two text messages per month with offers your customers can’t resist. Start your program with a free, compelling incentive such as a gift, coupon or comp card. This will help you build your list effectively. Build your list with a compelling harvest campaign Promote your mobile programs with in-location marketing such as register receipts, posters, table tents, check presenters or window clings. Promote mobile programs aggressively at each and every location Promote mobile programs on your website, Facebook, Twitter, YouTube and other marketing channels. Leverage available marketing channels to promote mobile campaigns Fully trained, engaged and incented employees are your best ambassadors Offer employee-specific mobile incentives and maintain good internal communication around mobile programs. Listen and respond to customer feedback Provide a convenient way for customers to offer feedback and react to poor customer experiences in a timely manner.

  13. 14 Thank You! Data resources & references: 1. Morgan Stanley, 2007 2. Our Mobile Planet: United States – Google/ Ipsos OTX, -May 2012 3. CTIA.org, 2011 4. Mobile Marketer, 2012 5. Juniper Research, August 2012 6 U.S. Arbitron Mobile Trends Panels TM Services, Opt-In of Mobile Consumers, Q1 2012, Persons 18+ Your Mobile Solution

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