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What are the functions of marketing?

What are the functions of marketing?. Six Functions of Marketing. Promotion Distribution or Channel Management. Selling Pricing Product/Service Management. Marketing Information Management. Selling. Providing customers with goods and services they want to buy Retail market

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What are the functions of marketing?

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  1. What are the functions of marketing?

  2. Six Functions of Marketing Promotion Distribution or Channel Management • Selling • Pricing • Product/Service Management Marketing Information Management

  3. Selling • Providing customers with goods and services they want to buy • Retail market • Industrial market

  4. Pricing Deciding how much to charge for goods and services

  5. Product/Service Management What products to offer, what packaging, what level of quality and what position or image in the minds of the customer to project

  6. Marketing Information Management Getting the marketing information needed to make sound business decisions Ex. Marketing research

  7. Promotion Any form of communication used to inform, persuade, or remind people about a business’s products.

  8. Distribution or Channel Management • Making decisions about where to sell your products • Methods of transportation • Storage

  9. Importance of studying Marketing • Develops marketing skills • Understanding business • Learning interpersonal skills • Perfecting communication skills

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