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<presenter> <date>. Paradigm Shift . Social media is everywhere One in every 4.5 minutes online is spent on social media Facebook is the #1 most trafficked website in the world Mobile on the rise in the U.S. 80.1% own a mobile phone 91.4 million mobile internet users
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Paradigm Shift • Social media is everywhere • One in every 4.5 minutes online is spent on social media • Facebook is the #1 most trafficked website in the world • Mobile on the rise in the U.S. • 80.1% own a mobile phone • 91.4 million mobile internet users • Consumers seeking deals • Deals frenzy • In 2011, nearly half of all online consumers will redeem digital coupons online or in a store
Business Owners today • Little time to spend on marketing • Old marketing methods no longer work • Reliant on deal sites • Deal-chasing consumers • Want to use social media • Lack of understanding • Growth is difficult • Can’t tie online efforts to revenue
What is SpotOn? A Powerful Marketing Hub for Business • Social media • Mobile messaging • Loyalty • Deals • Analytics
Benefits Build a foundation of happy, repeat customers Attract new customers with social referrals Reach eager consumers wherever they go with mobile messaging Save time with social media in one centralized location Save money by creating your own viral deals- no deal sites necessary Measure results of your marketing efforts- clearly and in real-time
Social Media made easy • Interact in one place • Schedule posts ahead of time • Brings conversation to you • Listen to consumers online You’ll get: • Expert site set up (even if you don’t have it) • All-in-one social interface • SpotOn Facebook app
Mobile Messaging FACT: 45% consumers would prefer to receive mobile coupons via text message versus other methods • Reach customers wherever they go • Instantly communicate deals • Track opt-ins online You’ll get • Short code & custom keyword • Easy-to-use messaging interface • 50 free texts each month • Free signage • Customers can opt-in in 3 ways: • Merchant’s Facebook page • Text the keyword to the short code • Give merchant mobile number at check out *SpotOn Plus only
Loyalty FACT: Loyalty programs increase average purchase & visit frequency by over 25% • Automated customer tracking • Points or visits • Go cardless • Customer categorization • Regulars, newcomers, been a while • Simple to join • Facebook app or at checkout Know the value of your customers You’ll get: • Loyalty program interface • 40 free loyalty cards • Access to DIY card ordering tool
Create Your Own Deals Turn online activity to in-store purchases • Enable social buying & referrals • blast deals to social & mobile users • unique redemption codes • Online marketing calendar You’ll get • Easy-to-use deals interface • Unlimited redemption codes
Powerful Analytics • Social data • Facebook, Twitter, Foursquare • SMS opt-ins • Business trends • loyalty revenue, transactions • Deal stats • Redeemed/unredeemed SpotOn Plus • Customer behavior • Visits, spend, rewards SpotOn Plus
Expert help Your SpotOn team • Expert advice from social specialists • Tips & tricks • Custom site set-up • Content ideas on demand
Pricing No monthly fee first 60 days!* SpotOn Plus $49/mo • Social media • SpotOn Facebook App • Mobile messaging & keyword • Social analytics • Do-it-yourself Deals interface • Loyalty program & rewards tracking • Customer analytics • Business analytics Free starter kit • Additional fees may apply • *SMS (beyond first 50 each month) • *Transaction fees (10cents / swipe) Spoton $39/mo Social media SpotOn Facebook App Mobile messaging & keyword Social analytics Do-it-yourself Deals
Customer Spotlight: Bagel Café “Our revenues have increased 23% since we started using SpotOn two months ago.” Situation • Sales down 2yrs • Slow lunchtime sales • Coupon books, campus newspaper ads Solution: SpotOn Plus Results • Revenues increase 20% • Total reach 3500+ consumers • 318 SMS opt-ins • 3000+ Likes on Facebook Wes Hensley, Manager, Bagel Café Click to watch the video at spoton.com
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