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Storytelling: Engaging Family and Community

Storytelling: Engaging Family and Community. Erika Daggett, Sycamore Community Schools Kelsey Giesler, Ohio Hi-Point Career Center Patrick Gallaway, New Albany-Plain Local Schools. What is a story?.

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Storytelling: Engaging Family and Community

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  1. Storytelling:Engaging Family and Community Erika Daggett, Sycamore Community Schools Kelsey Giesler, Ohio Hi-Point Career Center Patrick Gallaway, New Albany-Plain Local Schools

  2. What is a story? The media covers stories that include something out of the ordinary that will happen, that is happening, or that happened just a minute ago, that will interest people beyond those immediately involved.

  3. Make a story • Localize a current trend, event, or holiday • Tradition and history • Photo opportunities! • Meeting state mandates or district goals • Noteworthy speaker visits

  4. Tell your story • Traditional media • Print • Press release, media advisory • Newspaper, magazine • Direct mail/newsletters • Photos • Broadcast • TV • Radio

  5. Traditional coverage

  6. Tell your story • New media • Video • Social media • Twitter, Facebook, YouTube, Instagram, Pinterest, Flickstr, Flickr, blogs, YouTube, Vimeo, etc • Website

  7. New media coverage: Video

  8. New media coverage:Social media - YouTube

  9. New media coverage: Social media- Facebook

  10. New media coverage: Social Media - Twitter

  11. New media coverage: Social media- Blogs

  12. New media coverage: Website

  13. Tell your story • Think outside the box • The Eagle Has Landed • National/cable TV

  14. Maximize your story

  15. Maximize your story

  16. Maximize your story

  17. Maximize your story

  18. Questions?

  19. Erika Daggett, Sycamore Community Schools • daggette@sycamoreschools.org • www.facebook.com/sycamoreschools • www.youtube.com/scstv2012 • www.sycamoreschools.org • www.flickr.com/sycamorecommunityschools • Kelsey Giesler, Ohio Hi-Point Career Center • kgiesler@ohiohipoint.com (Twitter: @kelseygiesler) • ohiohipoint.com • HiPointJourneys.com • Facebook.com/OhioHiPointCC • @ohiohipoint • Blog.OhioHiPoint.com • flickr.com/OhioHiPoint • Patrick Gallaway, New Albany-Plain Local Schools • Gallaway.1@napls.us • www.youtube.com/user/naplsSocialMedia • www.napls.us

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