Case Analysis Intelligence Scanning Approach:

1. Case Analysis Intelligence Scanning Approach: “Windows” (Wall Street Journal) Frame“Worlds” (Case “E” Markets) [MKTG.490; Dr. Carter]

3. “Scanning” the Wall Street Journal as a Market Intelligence “Code” [MKTG. 490; Dr. Carter] Section A “Code Rap”: Scan One, Two, Three, Four, … Then Browse Inside Pages for More! Section A (p.1) Section A (p.2) 3 • Corporate • Political • Global 2 1 Economy 4 Section B “Code Rap”: Scan One, Two, Three, … Then Screen Brand Strategy, Media Imagery, Corporate Industry, and Digital Technology! Section B (p.1) Section B (p. 2-4) Section B (p. 2-6) Section B (p. 2-8) Section B (p. 2-10) • Corporate • Focus • Industry • Focus • Managing • Brand • Marketing • Product • Management • & Design • Media & • Marketing • Advertising 1 2 • Technology • & Health • Entertainment • Media 3 Section C “Code Rap”: Scan Money & Investing to Scale Selected One-Two-Three, … Equity, Credit, and Commodity Section C (p.1) Section C Section C Section C 1 2 • Equity/Fund Trends • Stock Exchange Value • Credit Reports/Fed • Bond Trading Data • Commodity Futures • Commodity Factors 3 Section D “Code Rap”: Scan Personal Journal (Weekend Journal) to Scope Cultural Ones & Twos, … Home Living Clues and Adult Toy Views * Home & Family * Medical Health * Style & Design * Personal Finance * Leisure & Arts * Digital Gadgets * Personal Technology * Automotive Products * Entertainment Venues