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Automobile Dealership Sales Program. ex-cel – to be better or to do better than others; to be superior to others. Advances & Achievements. Auto Dealer specific brochure Geared to be competitive with Broadway Dealer Self-Evaluation survey - Dual purpose, hand out & fact finding.
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Automobile Dealership Sales Program ex-cel – to be better or to do better than others; to be superior to others
Advances & Achievements • Auto Dealer specific brochure • Geared to be competitive with Broadway • Dealer Self-Evaluation survey - Dual purpose, hand out & fact finding. Sales secured from two of the top five largest Dealership groups in the county. Sales support agreements in place with three Dealership specialists. Negotiating with others
Advances & Achievements • Field Training- ¾ quarters of the Direct Area Managers. 1/3 of the Distributors. • Leading tracking and field activity systems in place. • List of Auto Dealer reference available. • Program to reach top 100 dealership groups
Major Challenges • Decided to move forward without joining OEM programs. • Competitive market, but not cheap. • Domestic dealers in major sales slump • No friction product offering for standard 25’ Bay • Broadway aware of our auto dealer program
Major Reasons to Pursue • 22,143 existing dealership locations • Shell sites; 14,000 • BP Amoco; 12,000 • 160+ new builds per year • 80% will be built with Car Wash • 5,000 existing car washes • 600/800 reloads per year, over ½ will be in bay reloads • Easy financing. Both Frontier and Patriot Capital willing to work hard for the business • OEM’s pushing dealers to add automatics
Time VS return analysis • Easy to find and they group together • OEM’s pushing dealers hard to add Automatics • Ratio of projects found to calls made. Average of viable projects per 12 calls is 2 • First sale is the hardest. Once in a market other dealers will follow
2004 – 2005 No dedicated program Estimated sales to auto dealerships – 8 units @ 70K average = $560,000 2005 – 2006 1 August 2005 AD program launched Sales to Auto Dealerships 22 units for $1.4 million in sales Review of 1st year
Plans for 2006 - 2007 • New brochure with additional products • Pur-Clean portable R/O system • Prep bay package • Three brush unit, 25’ service bay • Dealer photos and testimonials • Auto dealer specific Web site auto dealer • Testimonials • Pictures • Additional training and refinement of lead tracking
2005 – 2006 Honor Roll - Distributors • Pesco/Jose Rivera; First Sale • Baker/Lessick; 85’ / $145,000 Conveyor • National / Rich Piper’s Group: 2 unit (OHD) reload • Rittner Group/ Jim Stephens: 2 units, separate sites, same dealer • Mercer/ Todd Emmons: Arrangement with Rowley group.
Auto Dealer Distributor of the Year • PWI, Pennsylvania • Phil Parker: Sale to Winner Group and opened business with United Auto Group • Carol Hurley: Two systems sold
2005 – 2006 Honor Roll - Direct Area Managers • Mike Carra/NJ:2 units sold, begins cooperative agreements with two dealership specialists (nationwide & Wasco) • John Stranberg/WI: meeting the need with Rosen Nissan • Tim Stamp: US 31 Properties, LLC
Direct Area Managers Chris Briggs,Daniel Manzo, Tom Zimmerman, Andy Steidnez, Allen Cope, David Lutz, Mitch Palin, Steve Schofro Distributors Hill & Foss, Commercial Car Wash R. Taylor D&S Car Wash 2005-2005 Honorable Mention
2005-2006 Car Guy of the Year • Greg King • Three systems sold for a total of $212K • Fourth unit near closing
Summary Units sold increased nearly 4 times. Relationships have been established with 2 to the top Five auto groups. Working sales agreement with 3 Auto dealer sales specialist groups Broadway knows were in the game We are tracking 12 number of Projects where car washes will be installed.
Questions & Answers • We need to do more, We need your help and ideas. So – lets talk. • Do you have an Auto Dealer business plan? • How many auto dealers are in your market? • How many new facilities are being built in your market? • What can I do to assist you?