Enhancing Learning Through Social Media: Benefits and Strategies

1. Role of Social Media in Learning Presented by: Dr. ChandrakantTiwari Assistant Professor College of Forestry Banda University of Agriculture & Technology, Banda

2. Social Media: An Overview • Umbrella term that defines “various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio.” (http://www.wikipedia.org) • Social media is about conversations, community, connecting with personalities and building relationships. • It is not just a broadcast channel or a sales and marketing tool rather….. • Provides students with the ability to get more useful information. • To connect with learning groups and other educational systems that make education convenient. • https://lcibs.co.uk/the-role-of-social-media-in-education/

3. Social Media: An Overview • Afford students and institutions with multiple opportunities to improve learning methods. • Sharing and interaction through social media plugins. • Online tutorials and resources through social networks and LMS’s to benefit students. • Analytics and insights on various topics or issues for study purposes. • Platform to establish beneficial connections for their careers. Student Teacher, TV, advertiser Student Student

4. Social Media: An Overview http://www.fredcavazza.net/files/Q2-08/SocialMediaLandscape.jpg

6. Social Media: Reasons to be used • Viable / Necessity • 21st Century Skills / State Standards • Media Literacy • Student interest • Project sharing • Compete with other countries

7. Social media: An approach to connect experts on topics • To learn who the experts are in particular fields and subjects- Produce great results. • Ability to broaden perspective on various subjects and gives illuminating, instant new content. • Opportunity of engaging experts to get answers on topics. • https://lcibs.co.uk/the-role-of-social-media-in-education/

8. Social media: An approach to connect Institution with students • Ability to connect with students through social media networks such as Facebook, Google Plus groups, and YouTube. • To communicate campus news, make announcements and provide students with useful information. • Engagement between the College and students which help tackle many student issues through group interactions. • Institutions can share supportive and positive posts that reach all students that are connected to the networks and pages. • https://lcibs.co.uk/the-role-of-social-media-in-education/

9. Social media: An approach to connect Institution with students • Initiate hashtags on social media to engage students and online discussions. • Share useful videos that inspire students and help them in their course subjects through youtube. • Engagements between students and the institution can be sustained through YouTube, Facebook or Instagram live video – • “advisable to be selective about which social platforms to use for the best practice.”

10. Social media: Research facilitator • Offers audience and subject monitoring tools that are useful and it is one of the best platforms to extract data. • To find out how the majority people feel about a particular topic or how experts perceive and advice on specific issues. • Help out students compile and produce useful content for research. • More insight on the subject while working on assignment, working on a project as the some of the best information and results can be extracted from social media.

11. Enhanced Learning Management Systems • Learning management systems is a networking software that delivers educational programs and gives institutions other administrative activities. • It include instant chat functions, video, forums to share info and other lesson resources to help students. • Most LMS’s come with built in social media integration and this drives instant interaction between the users and the system. • The system strengthens student participation and makes team projects easy to collaborate. • https://lcibs.co.uk/the-role-of-social-media-in-education/

12. Enhanced Learning Management Systems • The system exists to tackle student and learning related issues to improve education schemes. • It is beneficial for institutions to use popular Learning management systems with social media integration to have the best reach and effect through the system. • Other social learning benefits are live conferencing systems, webinar capability, share group reviews, blogs and much more.

13. Social media: Source of Social credibility to learners • Building a brand through the social networks can help students build a portfolio for their career. • The platforms can be used to start sharing work while a student is still in the learning space. • This is beneficial to the launch of a student’s career. • Students come across as people who can offer their expertise in specified fields. • This prepares and positions student’s career to have social credibility.

14. Social media: Source of Social credibility to learners • As social networks interactions advance in education systems: first priority for solving education problems. • Provide many helpful and beneficial tools and access that make learning become a pleasant process. • A digital marketingqualification (Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium): can inspire learners to know about the role of social media in education. • This can lead to various social media and marketing job paths.

15. Social Media: Obstacles • Internal Network • Administration • Parental • Self

16. Social Media: Challenges and Concerns • Mature content on the main grid. • Authenticity of value of content and individual. • Difficult to find the right combination of people in a set with the right level of expertise. • Access for all students • Faculty training, learning curve • Costs & management

17. Social Media – Most Popular Sites Facebook: largest of social networks. Users can create profiles, businesses can create fan pages to post info, events, announcements. http://www.facebook.com Twitter: Info shared through tweets with max 140 characters. http://www.twitter.com LinkedIn: LinkedIn is most popular with business-to-business users and those looking for jobs. http://www.linkedin.com Flickr : A popular photo-sharing community. http://www.flickr.com

18. Social Media – Most Popular Sites YouTube: YouTube is the most popular video hosting and sharing platform. http://www.youtube.com Blog: A blog, by definition, is a web log, where you can post anything you want. Foursquare: A location based service (LBS), allows customers/visitors to “check in” at your place of business/event. Other LBS – gowalla, facebook places.

19. Social Media in Higher Education http://www.virtualsocialmedia.com/wp-content/uploads/2011/01/MLM-Social-Media-Marketing.jpg

20. Social Media in Higher Education • Student Advisor (Facebook & Twitter) • Universities admissions offices are using social media • Recruitment/Marketing • Engaging alumni • Learning Tools/Engaging Students • Providing a Platform to Broadcast Events • Emergency Notification • Creating a Dialogue and Communicating to Students • New Students Info/Community

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