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Your Eloqua Data Can Make Your Website SMARTER

Your Eloqua Data Can Make Your Website SMARTER. An Oracle | Eloqua Power Hour. Powered by. Presentation by. Presenter. Tory Upchurch. Vice President of Sales & Customer Operations Previous: Spredfast , OneSpot , ReachForce tupchurch@getsmartcontent.com. Power Hour Agenda.

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Your Eloqua Data Can Make Your Website SMARTER

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  1. Your Eloqua Data Can Make Your Website SMARTER An Oracle | Eloqua Power Hour Powered by Presentation by

  2. Presenter • Tory Upchurch • Vice President of Sales & Customer Operations • Previous: Spredfast, OneSpot, ReachForce • tupchurch@getsmartcontent.com

  3. Power Hour Agenda • The Next Visitor • Web Personalization • Rockwell Automation Challenge • Segmentation + Personalization • ROI Performance

  4. THE NEXT VISITOR TO YOUR WEBSITE. • WhatDo You Know About Them?

  5. We use behavioral data to personalize web experiences and increase the effectiveness of all your marketing investments.

  6. We use behavioral data to personalize web experiences and increase the effectiveness of all your marketing investments. • 28% BOUNCE RATE DECREASE • 22% INCREASE IN PAGES PER VISIT • 23% CONVERSION RATE FORM SUBMISSION • 41% INCREASE IN TIME ON SITE • 300% INCREASE IN TRAFFIC TO MIDRANGE PAGE

  7. We use behavioral data to personalize web experiences and increase the effectiveness of all your marketing investments. • we make your marketing smarter. • 28% BOUNCE RATE DECREASE • 22% INCREASE IN PAGES PER VISIT • 23% CONVERSION RATE FORM SUBMISSION • 41% INCREASE IN TIME ON SITE • 300% INCREASE IN TRAFFIC TO MIDRANGE PAGE

  8. 28% BOUNCE RATE DECREASE • 22% INCREASE IN PAGES PER VISIT • 23% CONVERSION RATE FORM SUBMISSION • 41% INCREASE IN TIME ON SITE • 300% INCREASE IN TRAFFIC TO MIDRANGE PAGE

  9. Rockwell Automation is a globaltechnology company that goes to market in 18 different verticals. • Rockwell uses eloqua to

  10. Rockwell Automation is a globaltechnology company that goes to market in 18 different verticals. • Rockwell uses eloqua to • •AQUIRE NEW CUSTOMERS • •MIGRATE EXISTING CUSTOMERS • •UPSELL EXISTING CUSTOMERS

  11. Rockwell Automation is a globaltechnology company that goes to market in 18 different verticals. • Rockwell uses eloqua to • •AQUIRE NEW CUSTOMERS • •MIGRATE EXISTING CUSTOMERS • •UPSELL EXISTING CUSTOMERS

  12. the next visitor to • rockwellautomation.com

  13. 90 Days to Success

  14. 90 Days to Success

  15. 90 Days to Success • FOR ALL KEY CUSTOMER • SEGMENTS SMART CONTENTDEFINES:•TOP PERFORMING CONTENT • SEQUENCES•TOP OPPORTUNITIES FOR • IMPROVEMENT • • SUB-SEGMENTS

  16. ANONYMOUS VISITORS • ACCOUNT BASED MARKETING • KNOWN LEADS

  17. ACQuire New Customers • 55% Decrease in Bounce Rate • 32% increase in Pages Per Visit • 38% increase in Time on site • 43% Conversion Rate

  18. migrate existing Customers • 15% Decrease in Bounce Rate • 16% increase in Pages Per Visit • 43% increase in Time on site • 23% Conversion Rate

  19. UPSEll existing Customers • 40% Decrease in Bounce Rate • 49% increase in Pages Per Visit • 42% increase in Time on site • 18% Conversion Rate

  20. immediate impact of 28% gain in consideration • 23X more Traffic to product page • 28% BOUNCE RATE DECREASE • 22% INCREASE IN PAGES PER VISIT • "Get Smart Content is the connector that ties all our marketing data together and makes it actionable." • — Neil Rongstad, • 23% CONVERSION RATE FORM SUBMISSION • 41% INCREASE IN TIME ON SITE • 300% INCREASE IN TRAFFIC TO MIDRANGE PAGE

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