Make your website a magnet

1. Make your website a magnet An attractive, easy-to-navigate website is an organization’s most effective selling tool and is paramount in business today. A website is the flagship of any business and it’s where WMC public relations Melbourne professional can ensure it communicates the right messages to the right people. Potential customers and stakeholders decide to engage with you or not by the look and feel of your site and you only have a few moments to get them interested. Having a website requires ongoing responsibility to maintain it and as it is such a powerful marketing tool, it is therefore logical that it should be the best it can be - all the time. A website that is unattractive, features out of date information or is difficult to navigate could be driving business away. At the very least it makes you less likely to rely on that site for the information you are looking for. Our PR agencies in Australia can provide content and news that will not only attract people to your site, but keep them coming back. Here are some suggestions for content that could be included on your website: * Obviously details on your products and services. Any upgrades or variations should be communicated as they are released. * It is important that photos, particularly in-situ photos that show off the product in its ideal environment. * Include video clips. Pictures and animation are magnets to the eyes. * A blog. * White papers and other technical data sheets that add value to your offering. * Photos and overview of managers and staff. * A news section where you can place the latest media releases and photos that can be downloaded by the media as required. You could also include published articles on this page. * Case studies and testimonials. Make sure they are genuine and aren't over the top in terms of praise; you want them to be believable. * FAQs are still ranked highly in terms of page visits. * Product pricing is important even if you don't have an online shopping basket.

2. * Provide a resources page showing links such as dealers, retailers, industry associations, affiliates, etc. * For the contacts page, make sure there is at least one email address for enquiries and this should be checked at least twice a day and the enquiry processed. Website content creation is just one of the many roles undertaken by the PR professional. Check the WMC Public Relations website at http://www.wmcpr.com.au/prservices/ for the other functions WMC PR can provide.