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EU Support Campaign Road Show by Annika Vilu, Estonian Ministry of Finance

Campaign aimed at raising public awareness of EU support in Estonia; engaging local communities and media with info days and media coverage.

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EU Support Campaign Road Show by Annika Vilu, Estonian Ministry of Finance

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  1. Opening campaign – road show Annika Vilu Ministry of Finance of Estonia Communications Department

  2. Why? 93% of population has heard that Estonia receives support from the EU and 24% have heard of SF Complicated subject for the public Goals: • Public awareness • Attractive message • Local Approach • Common messages Difficult to promote to the media Too much information, too many sources Capital – centred information

  3. When and whom? 24 October – 5 December 2007 Target groups: • General public • Potential applicants • Local media • Municipalities

  4. How? • 15 counties/regions • Co-operation with intermediate bodies • Co-operation with local development centres and county governments • Format – information day: Questions-answers Overview of county statistics, success stories Information about application possibilities, contacts Presentations of supported fields

  5. How? Promotion: • Adverts in newspapers • Clips on radios • Banners at websites • Press releases • Announcements via e-mail lists • Articles in regional newspapers Media coverage: • Article in regional newspaper • Introducing article in weekly paper • News on radio • News on television

  6. Pluses and minuses

  7. Thank you! www.struktuurifondid.eestruktuurifondid@fin.ee annika.vilu@fin.ee

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