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January, 2010

Katz Television Group – National Marketing And Local Media Presentation. January, 2010. Katz Television Group Services. Katz Television Group Understands What Political Advertisers Are Looking For:. One-Stop Shopping One-Stop Trafficking Geo-Targeting Behavioral Targeting Addressability.

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January, 2010

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  1. Katz Television Group –National Marketing And Local Media Presentation January, 2010

  2. Katz Television Group Services Katz Television Group Understands What Political Advertisers Are Looking For: • One-Stop Shopping • One-Stop Trafficking • Geo-Targeting • Behavioral Targeting • Addressability

  3. XS M L S XL Katz Television Group Assets Katz Television Group Is Ready To Meet A Politician’s Objectives Everywhere - On All Screens!

  4. THE KATZ FACTOR StationWebSites By Geo-Targeted Multi-Market Station MobileOpportunities By Region By Time Zone Local Grass Root Events Digital Multicast Channels Katz Television Group Assets We Create Customized Solutions With Our Katz TV Assets Based On the Politician’s Objectives And Needs

  5. Katz Television Group Scale Katz Television Group Offers Advertisers Scale: 190 DMAs 73.8% Of USA 546 TV Stations • Katz Has Access to All 210 DMAs & 100% U.S. Coverage 1,200+ Hours Of Live Local News Per Day 546 TV Station Web Sites 56 Million Monthly Unique Visitors

  6. Katz Television GroupPower of Our Footprint 1 Spot Across Our Represented TV Stations Delivers: • Early Morning 2,000 • Early News 3,000 • Late News 5,000 • TOTAL10,000 The Katz Factor: Local News Unwired Network Versus High Rated Prime Network Programs • Desperate Housewives 6,447 • House 6,316 • Survivor 5,132 • Biggest Loser 4,868 Network Source: Nielsen NTI w/o 11/30/09 – All Original Programs

  7. Katz Television GroupPower of Our Footprint 1 Spot Across Our Represented TV Stations Delivers: • Early Morning 2,000 • Early News 3,000 • Late News 5,000 • TOTAL10,000 The Katz Factor: Local News Unwired Network Out-Delivers The Highest Rated Prime Cable Programs • FX: Sons Of Anarchy 3,026 • Spike: Ultimate Fighter 2,368 • USA: Monk 2,368 • A&E: Hoarders 1,974 Cable Network Source: Nielsen NTI w/o 11/30/09

  8. Television Is America’s Primary Source Of News Sources From Which US Adults Get Their News And Information % of Total - September 2009 Note: numbers may not add up to 100% due to respondents not having an answer from the list; Read chart as saying that US adults get 31.1% of their news and information from TV Source: ARAnet survey conducted by Opinion Research Corporation as cited in press release, September 24, 2009

  9. Katz Television GroupCampaigns Include • Customized Multi-Market Campaigns • Local TV Segment Sponsorships Such As: Sports, Weather, Finance, Living Green, Childhood Obesity, etc. • National Unwired Networks • TV Station New Digital Tier Channels

  10. Katz Television GroupGeo-Targeting The Impact Of Geo-Targeting On A Political Campaign’s Success Is Significant • LOCALISM…“Because All Politics Are Local” • GEOGRAPHY…Because Every Political Campaign Has Geographic Areas Of Opportunity! • LOCAL MEDIA…Because It Most Effectively Targets Key Markets Where Campaign Advertising Is Most Likely To Lead You To Victory!

  11. Mobile Web TV Promotions Radio POLITICIAN Out-Of-Home Digital TierChannels Katz Television GroupImpact Katz National Marketing & Local MediaProposals Maximize A Political Campaign’s Impact

  12. “Katz” Is The Premier Marketing Solutions Provider That Leads Politicians To Victory!

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