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Eugene Burtman , President Kate Rootman, Marketing Raymond Yu, Operations Jamie Yin, Finance

Eugene Burtman , President Kate Rootman, Marketing Raymond Yu, Operations Jamie Yin, Finance. A software application that stabilizes the screen content of a mobile device when the device or the user is in motion. What is STEADY?. People looking to read while running on a treadmill

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Eugene Burtman , President Kate Rootman, Marketing Raymond Yu, Operations Jamie Yin, Finance

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  1. Eugene Burtman, President Kate Rootman, Marketing Raymond Yu, Operations Jamie Yin, Finance

  2. A software application that stabilizes the screen content of a mobile device when the device or the user is in motion What is STEADY?

  3. People looking to • read while running on a treadmill • use a mobile device while their hands shake • read while commuting on a bus or train • read while walking Who would want STEADY?

  4. Uses the mobile device’s onboard accelerometer and camera to determine its position in space as well as the user’s in relation to the device • Makes adjustments to screen content so that the images/text appear stable to the user How does STEADY work?

  5. Steady is an Android based third party application that generates revenue through user/download fees • In the future we will license the software to Google so that is can be built into the OS What’s the Business Model?

  6. Target Market: Stationary Exercise • Key Segments: University students, Healthy 50+ year olds, Business travelers • Promotion Strategy • Give the software away to key influencers such as bloggers, fitness instructors, student health centres, and media channels • Adoption Strategy • Free Trial Period reduces barriers to adoption. • $4.99 purchase price establishes value perception • Distributed through Google Play Entry Strategy

  7. Simple Applications - Only one perspective is moving, device or user, with predictable movement patterns • Stationary exercise • Essential Tremor/Parkinson’s (when only hands shake) • Complex Applications – Both perspectives are moving and random movement patterns • Walking • Running • Driving • Essential tremor/Parkinson’s (all cases) Growth Plans

  8. Initially only developed for the Google Android OS • Detect user position using facial recognition in existing camera sensors • Google development toolkit already includes access to these features • Adjust for movement using trade-secret algorithms that shift the screen in compensating patterns • Example patterns: Shift the screen up/down, zoom in/out • Technological feasibility already proven though previous Rice-U research. • Development: 4-months for “beta” prototype • Additional 4-months for full implementation Product Development

  9. Lots of people want to read while exercising but can’t • Test using a targeted survey • University Students, Healthy 50+, and Business Travelers are accessible markets • Test traction by creating a few market-specific beta websites and measure demand after pitching to a few early adopting key influencers. • There are no “unintended” physiological side-effects, such as motion sickness, from using Steady. • Run user tests with functionality, some research might already be available. • $4.99 is the right price • Test by sending users to differently priced webpages and gauge adoption Key Hypotheses

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