Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

1. Autolib’ in Paris IMPACTS 11th International Conference Berlin 3 - 5 juin 2009 Session 5: Electromobility Showcase • Patrick LEFEBVRE- Head Manager of Mobility Départment Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

2. Autolib’ Autolib’ = fleet of carbon-neutral hire cars • Short trips, complementarily with alternative transport • Self-service cars : no reservation + easy to use • One-way : pick-up and drop-off anywhere in the city Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

3. Autolib’ Different from ridesharing ridesharing is connecting commuters, or travelers going the same way ; … and from car sharingwith car sharing, you have to make a reservation, and to pick-up and drop-off the car at the same station ; no car sharing service with an entire carbon-neutral fleet. Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

4. Autolib’ –Operating principle  Availability 24h/24, 7j/7,  No booking,  Reserved parkings,  One-way. Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

5. Autolib’ – Operating principle Dense network of stations Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

6. Autolib’ –Operating principle Autolib’ Stationsin Paris • Dense Network of stations (APUR Study for Paris), • On-streets : 4 parking-slot, • Off-streets : 10 parking-slot, • Specific design for furnishing, identification of stations, • Network complementary to PT stations, Vélib stations … Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

7. Autolib’ –Operating principle Autolib’ for the Suburb : • Dense Network of stations in suburb as in Paris: lots of small stations • On-street parking: 6 parking-slot • 900 stations • Perform the intermodality: connection to bus, metro, RER,Transilien’ stations Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

8. Autolib’ –Operating principle Looking for a station: Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

9. Autolib’ –Operating principle Suggestion: different ways to overseeing the dispersal • When an user pick-up the car, the user should book the pick-off destination ; • Real-time monitoring of vehicles ; • Car parks to stock cars, waiting for readjustment; • Many stations to maximize the opportunity to find a free station ; • In the last resort, employees move car from full stations to empty stations. Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

10. Autolib’ –Operating principle Aim of the computerized system  Access to vehicles: pick-up and drop-off points ;  Monitoring vehicles use ;  Booking drop-off destination ;  Technical Management of the fleet ;  Contact with users ;  Geolocalisation of the whole scheme,  Management of saturation/ resupply,  Imputing consumption. Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

11. Autolib’ –Marketing Study • Opinion poll (1 000 Parisians) • Very strong interest of Parisians for Autolib’: 73% favorable opinion • Opinion poll (1 238 Suburban) • Interest of Suburbans for Autolib’: 39% favorable opinion Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

12. PARIS Autolib’ –Marketing Study Main Autolib’s targets: For the suburb: people who own a car For Paris: people who don’t own a car Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

13. Autolib’ –Marketing Study • Expectations of Parisians about the Autolib features: • Guaranteed parking, • Vehicles availability, • Clean vehicles, • Size of the boot. Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

14. Autolib’ –Marketing Study • High willingness to pay, • Ex: monthly subscription 20€ and 7€ per 30 minutes = 24% of inhabitants • = 240 000 potential subscribers. • High level of potential subscribers • Ex: monthly subscription0€ and 7€ per 30 minutes= 51% of inhabitants, more than the technical capacity of Autolib’. • in-between rate = to have many subscribers and to avoid saturation… 15 / 20 € per month 5 /4 € per 30 minutes+ Special rates for families, companies Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

15. Autolib’ –Area • PRINCIPLES: • Urban territory : 95% of the municipality have to be urbanized + importance of the territorial continuity of the area • Density and Diversity of places: habitations, employment, shops.. • The size of the area is link to the capacity of the electric vehicles batteries • The City of Paris suggests to 80 suburbs cities to become member of the project • The cities will create a public body (“syndicat mixte” ) to manage Autolib’ Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

16. Autolib’ –area Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

17. Autolib’ –Area Perimeter Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

18. Autolib’ –Management Mode • Public Service Delegation Contract(DSP): • Equipments, • Infrastructures, • Exploitation, • Maintenance, • Assurance, • Users management, • Financing… • DSP launched by the “ Syndicat Mixte” Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

19. Autolib’ –Management Mode • 5 workshops/5 themes with future members on volontary bases: • Appropriative dense network to reduce of risk of system fealures, to find solutions for extension of the network over time,.. • Synergies with others modes of TransportsTC, car sharing, taxis, Vélib’, commercial vehicle spécific pass, transport package • System régulation to maximize the risk of turnover VE on park station, technical solutions, attractive rates…, to limit the incivil behaviour, theft • Possibilities for supplementary Servicesto improve the financial balance of the service and reduce the financial contribution of groups who are members of the union -marketing exposure for the brand name? -Selling statistics related to use? -Supplementary income operational and compatible with Autolib’s public service targets. • - Vehicle Featuresto identify vehicle features seen by the union as compulsory to the vehicle and to meet demand- sought for when calling for project tenders are decisive -Several technical solutions can be envisaged in terms of vehicles and recharging points, in line with the different ways of running the operation. Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

20. Autolib’ 2007 2008 2009 2010 2011 Think Maranello Venturi Bolloré Mitsubishi Subaru Smart Peugeot Renault Fiat Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

21. Autolib’ –Bénéfices • Expectedbénéfices : • Reduce the pollution in proximity area • Reduce the noise of traffic cars • Reduce road accidents • Increase the mobility and the intermodality • Availability for all type of trip • Réduce the place of the car • 1 car in carsharing =5 owns cars saled[Étude autopartage à Paris, Ville de Paris et Ademe, automne 2007] • Expected effects: • Decrease of the private park of 22 500 vehicles • Liberation of 18 000 parking places • Reduction of the 22 000 ton CO2 emissions a year Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

22. Autolib’ –Conclusion • AGENDA: • Foundation of the « Syndicat mixte »: summer 2009 • Launch of the call for tender by the Syndicat Mixte : before end 2009. • Launch of Autolib’: 2010/2011 Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

23. Autolib’ Thank You for your attention Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS