Retail Omnichannel Strategy

1. Services Clients Retail Resources Blog About C O N T A C T Sophelle Delivers the Innovation that Helps Retailers Succeed

2. Data Drives Retail Data may be a four-letter word but it’s coming from every direction: mobile, online, in-store, and through partners. Managing all that data can be overwhelming. Properly utilizing it, however, is critical to creating an optimal customer experience. Data drives personalization – the key to effective communications and sticky shopping experiences. Data drives forecasting – learning from the past to see the future. Data drives testing – so decisions are made on science, not whims. If data isn’t driving your retail business, Sophelle can help. A recent survey reported that more than 37.5% of large organizations said that analyzing big data is their biggest challenge. Customer Experience

3. Retailers must understand the entirety of their customers’ journeys to manage it to its fullest potential. Failure to do so exposes risk of customer defection. Winning retailers are identifying key points in the customer journey to differentiate and make the experience compelling. Customer Experience Related: • eCommerce Personalization • Experience/Cost Optimization  • Omnichannel Transformation  • 360 Degree View of the Brand Is True Customer-Centricity  The Evolution of the Store Today’s Shopper is in Control • Shoppers want more information about the products they’re buying, where and how it’s made, and what their friends and influencers think about it • Shoppers want more personalization, balanced with privacy • Shoppers want better and faster service, to be assisted, not sold • Shoppers are valuing their time more and expect a unique experience Although the news has been dim with stories of store closings and the increasingly difficult task of competing with Amazon, new trends have started to come to light. Stores are beginning an evolution of experience. Although retail may continue to see store departures and over-saturated brands taking a step back, it is also seeing traditional ecommerce companies take a step into the store. From Rent the Runway to Fabletics and now Amazon, customers are proving they still like to touch and feel products before they buy them. In fact, a recent

4. • Digital solutions are raising the bar; minimum wage store associates need much more assistance than they’re getting to compete with multi-million dollar, cloud-based, artificial intelligence and machine learning • Successful stores will offer what shoppers can’t get online; experiences, physical discovery, personal interaction • Sophelle helps its clients deliver customer experiences that compel shoppers to visit and buy in stores study from the National Retail Federation in partnership with IBM says generation Z prefers to shop in stores. CONTACT US First Name * Last Name * First Name Last Name Email * Company Name * Your Email Your Company Phone Number Company Website Your Phone Number (Optional) Company Website (Optional)

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