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SEO as acquisition tool

SEO as acquisition tool. Yoram Zahavi SEO specialist. T opics. What is it Research first Measurement & reports Primary vs. long tail Conversion per keyword Summary. What is it?. SEO (Search Engine Optimization)

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SEO as acquisition tool

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  1. SEO as acquisition tool Yoram Zahavi SEO specialist

  2. Topics • What is it • Research first • Measurement& reports • Primary vs. long tail • Conversion per keyword • Summary

  3. What is it? SEO (Search Engine Optimization) The process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic" or "algorithmic") search results • Organic search results • Are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements

  4. SEO life cycle

  5. Traffic sources • Web search • News • Images • Video (Youtube)

  6. Research first Always ask your self: How users will search and What keywords do they use? Only then – what is the right way to write it

  7. For example iphone 4 Review

  8. Conversion • Measure goals per keyword • Brand keywords • Product name • Demo / free / no downloads • VIP

  9. What to measure? • Number of landing pages • Number of keywords generate the traffic • Ranking • Traffic source (web / images / news) • Conversion

  10. Timeframe At least 6 months. Better to consider 12 months.

  11. The process • Research • Define the strategy • Plan into details • Consider PPC campaign (or use an existing one) in order to test

  12. Thank you Yoram Zahavi • yoram@inSERP.net

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