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Essential Question:

Commercial Analysis Project. Commercial Analysis Notes. Essential Question:. Identify the six major advertising strategies that are used by producers to increase demand for their product; and explain how they accomplish this task for each. Supply and Demand Project. Commercial Analysis Notes.

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Essential Question:

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  1. Commercial Analysis Project Commercial Analysis Notes Essential Question: • Identify the six major advertising strategies that are used by producers to increase demand for their product; and explain how they accomplish this task for each.

  2. Supply and Demand Project Commercial Analysis Notes Why advertise? Producers want to increase consumer demand for their products without lowering price. By creating memorable commercials, producers can influence the way that consumers think and act.

  3. Supply and Demand Project Commercial Analysis Notes You, the directors… For each commercial, discuss with your group a way for the commercial to use the strategy in a better way: IE if your group directed the commercial, how would YOU make it better. You MUST use the strategy given to improve the commercial.

  4. Supply and Demand Project Commercial Analysis Notes Strategy #1-Emotional Appeal: Subaru, Samsung “not on the plane” • Advertisers use different images, sounds, and scenarios to make consumers “feel” a certain emotion • Positive emotions are associated with the use of the product, while negative emotions are associated with not using the product or using the competition’s product.

  5. Supply and Demand Project Commercial Analysis Notes Strategy #1-Emotional Appeal: Subaru, Samsung “not on the plane” • Subaru Commercial URL: • http://www.youtube.com/watch?v=c8kOeV56-kc • Samsung Commercial URL: • http://www.youtube.com/watch?v=o-WyIhdofhE

  6. Supply and Demand Project Commercial Analysis Notes Strategy # 2 “Bandwagon” Simpsons Coke, Santa Pepsi Commercial • Advertisers show different images that support the idea that “EVERYONE’S” using/buying this product therefore, shouldn’t you? • Usually used with well-known, established brand’s or products.

  7. Supply and Demand Project Commercial Analysis Notes Strategy # 2 “Bandwagon” Simpsons Coke, Santa Pepsi Commercial • Simpson’s Coke Commercial URL: • http://www.youtube.com/watch?v=BUQQOpBo_OI • Pepsi Santa Commercial URL: • http://www.youtube.com/watch?v=s21q2TL27Wc

  8. Supply and Demand Project Commercial Analysis Notes Strategy #3, Testimonial” Subway, Gatorade • These commercials employ a famous actor, musicians, athletes, or other known individuals • The idea is that since the famous person is using or supporting the product, and you “look” up to them, you should too.

  9. Supply and Demand Project Commercial Analysis Notes Strategy #3, Testimonial” Subway, Gatorade • Subway Commercial URL: • http://www.youtube.com/watch?v=aRQh6BU50zU • Gatorade Commercial URL: • http://www.youtube.com/watch?v=wNjQishYOy0

  10. Supply and Demand Project Commercial Analysis Notes Strategy # 4 Name Calling “Slowski’s, Nokia vs. Samsung and Apple • Commercial makes fun of, or makes negative comments or suggestions about competitor. • Very cautiously done as they can lead to advertising wars, make the “name caller” look bad, or give the competitor free advertising.

  11. Supply and Demand Project Commercial Analysis Notes Strategy # 4 Name Calling “Slowski’s, Nokia vs. Samsung and Apple • Comcast Slowski’s Commercial URL: • http://www.youtube.com/watch?v=rqBCpeMNLNQ • Windows Phone Commercial URL: • http://www.youtube.com/watch?v=0-U4Yr9UNBo

  12. Supply and Demand Project Commercial Analysis Notes Strategy # 5 RepetitionJG Wentworth Opera, Kmart • Product, Brand, or Company name said over, and over, and over, and over again! • Its often used to provide important product details or company contact information.

  13. Supply and Demand Project Commercial Analysis Notes Strategy # 5 RepetitionJG Wentworth Opera, Head-On, • JG Wentworth Commercial URL: • http://www.youtube.com/watch?v=ZbGw3A9Dg-Q • Kmart Commercial URL: • http://www.youtube.com/watch?v=NmcCWNGz-Ns

  14. Supply and Demand Project Commercial Analysis Notes Strategy # 6 Logical ArgumentLipitor, Mercedes • Commercial appears to be telling simple truth based on facts with little emotion, and may include statistics or testimonial. • Usually used with products that have inelastic demand because they are seen as a necessity. • Dying out as younger consumers need more imagery and emotion.

  15. Supply and Demand Project Commercial Analysis Notes Strategy # 6 Logical ArgumentLipitor, Mercedes • Lipitor Commercial URL: • http://www.youtube.com/watch?v=lNFuEcy5ekg • Mercedes Commercial URL: • http://www.youtube.com/watch?v=4QmMZwfMlDU

  16. Supply and Demand Project Commercial Analysis Notes Homework: • Summary that answers the ENTIRE essential question • 6 questions (clarification or personal inquiry)

  17. Supply and Demand Project Commercial Analysis Notes Make your own Commercial: • In your groups, you will be creating an IMPROV commercial. • I will provide each group with a product and a strategy • You will have two minutes to come up with a rough idea of your commercial. • Everyone must have a part in the commercial

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