1 / 6

RYTHU BAZARS

RYTHU BAZARS. Rythu Bazars at a Glance Total number of Rythu Bazars are - 107 Rythu Bazars with good response - 41 (Arrivals >=7500 Qtls .) Rythu Bazars with average response - 37 (Arrivals between 3000 to 7000 Qtls .) Rythu Bazars with poor response - 29

sorcha
Download Presentation

RYTHU BAZARS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. RYTHU BAZARS

  2. Rythu Bazars at a Glance Total number of Rythu Bazars are - 107 Rythu Bazars with good response - 41(Arrivals >=7500 Qtls.) Rythu Bazars with average response - 37(Arrivals between 3000 to 7000 Qtls.) Rythu Bazars with poor response - 29 Rythu Bazars with new proposals - 27 • Strengths • Rythu Bazars is taken as parameter for fixing rates. It is platform to stabilize rates. • Very popular with the Consumers

  3. 3. WEAKNESS • Farmers loosing interest • Domination of Groups • Neo middle men • No information of field position • No hold on supply chain • Total Management by out sourcing employees. • Defunct farmer committees viz. price fixing committee • Lack of cutting edge supervision • Borrowed administrative machinery

  4. 4. OPPORTUNITIES • Demand for vegetables in the Urban areas • Scope for bridging the gap between the farmers and Rythu Bazars • Extending the facility to farmers &consumers at their doorstep. 5. THREATS • Co-ordination problem between Horticulture and Marketing Department. • Mushrooming of new-middleman. • Private, Economically sound retail marketers dominating the procurement process.

  5. STEPS TAKEN / PROPOSED TO ADDRESS FARMERS PROBLEM: • Formation of farmers group at field level / village level / Mandal level is taken up by Horticulture Department under RKVY & QMP programmes. • It is proposed to link the willing group to the Rythu Bazars. • Horticulture consultant are being appointed by Rythu Bazars to act as liaison between the farmers and Rythu Bazars. • Involving Rythu Bazars staff along with the Horticulture consultentsin planning the crop at field level. (Micro planning) • Giving top priority to farmers in Rythu Bazars by allocating stall at prime locations. • Encouraging them to have their own transportation by pooling method. • Educating them by putting up flexi-boards displaying the schemes extended by Horticulture Department and initiatives of Marketing taken up by Rythu Bazars.

  6. SELF HELP GROUPS • They are necessary but requires attention. • They were encouraged to procure variants which are not grown locally so that Rythu Bazars will be one step vegetable purchase centre for consumers. • They have become a monopoly now and many “Self Help Groups” are not working strictly as per norms. • G.O. Ms. No. 29, Agril & Co-op(AM-IV) Department, dt: 16.02.2012 has provided norms for allotment of stalls to groups. Joint Collectors have to take up the issue in all seriousness.

More Related