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Future Market Trends for Emerging Food Technologies

Future Market Trends for Emerging Food Technologies. Philippa Gordon New Zealand Food & Grocery Council. Role of the FGC. To represent the manufacturers and suppliers behind New Zealand’s food, beverage and grocery brands. More than 150 members.

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Future Market Trends for Emerging Food Technologies

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  1. Future Market Trends for Emerging Food Technologies Philippa Gordon New Zealand Food & Grocery Council

  2. Role of the FGC • To represent the manufacturers and suppliers behind New Zealand’s food, beverage and grocery brands. • More than 150 members. • To advocate for members at all levels of decision making from Government to the supermarkets. • To understand members and their consumers.

  3. Future Market Trends • Sustainability • Water and carbon foot-print labels • Ethical sourcing • Packaging • Changing consumer behaviour • Country of origin labelling

  4. Future Market Trends • Power of the Consumer • Ability to influence the manufacturer on a greater scale e.g. Cadbury, Kraft Foods • Price • Rise of Private Label goods • Obesity • New variations on old favourites • Reduced pack sizes • Rise of ‘healthy’ snacks and ‘smart’ foods

  5. Conclusion • Consumer demand is one of the key drivers for FGC members. • The NZ consumer is becoming increasingly ‘savvy’. • Engagement with the consumer is vital to success.

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