How to meet the expectations of chinese, japanese and korean companies ?

1. How to meet the expectations of chinese, japanese and koreancompanies ? Should I focus on the deal or on the relationship? Not knowing about the importance of "Guanxi" • How to promoteyour brand and your image • in the appropriate way Not knowing when a 'Yes' is not a 'Yes' To avoid clashing with the other party's culture

2. The solution: SAKE.consultancy Since 2006 by Anna Nigicser Sara Kikić Moo Yung Sun EszterAdamik

3. SAKE Consultancy, Ltd. is based in Budapest, Hungary and provides leading multinational and international corporations with cross cultural business training, workshops and consulting. Our services are all designed to reduce the costs of international operations. With our help individuals and organisations communicate more effectively and do better business when cultural differences emerge. As we bring a locally-specific understanding of markets and people to international dealings, our partners have the advantage to gain early successes,increase profits and makequickerreturnsintheinternationalarena. SAKE Consultancy was established in 2006 by Anna Nigicser, Sara Kikić, MooYung Sun and EszterAdamikin response to the needs generated by the immense increase in business activity between Central Europe and East-Asia. Its the first cross cultural consultancy company with a central-european and asian focus which makes our company unique and highly competitive on the market. Now, SAKE Consultancy has more than 1000 employees of which 550 are consultants. Our company has offices and has succesfully lead projects in Hungary, Croatia,  Austria, the Czech Republic, Germany,  Poland, Slovakia, Slovenia, China, South-Korea and Japan. We work in English, German, Polish, Hungarian, Chinese, Korean and Japanese languages.

4. East-asiancountries: China, Japan, South-Korea Central-europeancountries: Hungary, Croatia,  Austria, theCzechRepublic, Germany,  Poland, Slovakia, Slovenia

5. Introduction • Intercultural communication is of importance to international businesses as it examines how people from different cultures, beliefs and religions come together to work and communicate with each other. • SAKE is a Cross Cultural Consulting firm, who provides high quality training to facilitate everyday life within business and to raise cultural awareness for successful cooperations with other enterprises. • The name SAKE means „goal“ and consists of letters from the founders' names. This mirrors the importance of our work: with integrating and understanding the strengths of every member of the team the goal of every action will be achieved easier and better. • In times of globalization and the constant growth of the Asian economies efficient communication without understandings is getting more and more important. • Because of that, we are serving our high quality products all over Central Europe, especially with a focus on East Asian culture.

6. Mission and Vision of SAKE. Consultancy • Vision • To have an positive and deep impact; • To be recognized for the quality of our people, products and services; • Creation of an better understanding between people of all kind of cultures; • Mission • To overcome cultural barriers • Helping enterprises to use their full potential • Within business to recognize, interpret and correctly react to people • Better understanding in everyday life • We enhance companies effectiveness, reduce their costs

7. Fuctional Structure of SAKE. Consultancy Chief Executive Officer (CEO) or President:         HR and Training Manager:                                   PR and Foreign Affairs Manager:                             Marketing and Financial Manager:                         Anna Nigicser sun, Moo Yung Sara Kikic EszterAdamik Tracer : Moo Yung Sun

8. Conferences of SAKE. Consultancy 2006. International Consultancy confirmation 2006. “GOOD” Consultancy competition “Silver” mark 2007. Korean Security Administer official Consultancy 2008. Apple korea’s best partner company announce 2008. “Korea – Japan – China conference” officer main manger 2009. Samsung’s Hungarian factory HR manager offering 2009. Hilton Hungary – Samsung, KIA, HYUNDAI contract helper 2010. Egis – Humax contract helper 2010. CBA’s Asian market partner announce 2010. SAKE. : IFO 2011. TESCO’s East Europe partner 2011. IMF’s Asian administration partner

9. Trainings offered by SAKE. Consultancy • Being an international firm with Asian focus, SAKE Consultancy has the special advantage of providing very diverse trainings, workshops and consulting for companies in the field of enhancing cross cultural cooperation. We offer services designed to reach long term results with customized in-house trainings for local and international purposes. • Also, just to be fully updated, an international team of psychologists and consultants work on our assessment tools, course design, games, exercises, and role plays, to ensure that every participation in SAKE Training Programs receives maximum benefits.

10. Trainings offered by SAKE. Consultancy • Local Trainings aim to improve the cooperation within the company in order to reach their full potential. We use a wider range of methods with regard to the problems and needs of the corporate clients. SAKE Consultancy offers Local Trainings like: • HR development • Team building training • Leadership development • Motivation skills training • Communication skills training • Conflict management training • Negotiation skills training

11. Trainings offered by SAKE. Consultancy • International Trainings aim to combat difficulties arising from cultural differences in business intercourses. Besides the language, there are other important differences in ways of thinking, values, perceptions and attitudes between European and Asian people. The SAKE cross-cultural trainings and workshops provide a very positive and energizing approach to cultural differences at work and in business. In pursuit of creating trust between the parties, we offer International Trainings like: • Intercultural Management training • Multicultural Team Building training • Intercultural Communication training • Cultural Awareness training • Intercultural negotiation training • Cross cultural problem solving training

12. Marketing strategies of SAKE. Consultancy • SAKE Consultancy invites the CEOs of various enterprises for a free trial training (one day), which is an introductory course to get to know the range of diverse customized trainings, business plan consulting and special offers. • With a package the chosen Local and International Trainings, we are offering several discounts at the time of the agreement.