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The Breakout of The Clothing Industry Under The Plague

At the very first beginning of 2020, we are disturbed by the NCP. Chinese economy has been hit heavily, and the clothing industry is in trouble. View more: https://www.popfashioninfo.com/details/report/t_report-id_7857-col_33/

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The Breakout of The Clothing Industry Under The Plague

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  1. Don't Miss Any Opportunity in Crisis -- The Breakout of The Clothing Industry… =

  2. Clothing Industry Chain At the very first beginning of 2020, we are disturbed by the NCP. Chinese economy has been hit heavily, and the clothing industry is in trouble. If one link of the industrial chain is affected, it will affect the development of the whole industrial chain. The upstream shortage in raw material, and shops' suspension of business in downstream make the clothing market depressed. The willingness and progress of the clothing industry to resume work are under great test. And we will open the way to solve the problem through the analysis of each link of the clothing industry.

  3. Dilemma of Raw Materials and Accessories Manufacturers

  4. Dilemma of OEM and ODM Brand's Direct Factory

  5. Dilemma of Apparel Group, Brand Company and Wholesaler

  6. Dilemma of Terminal Retail, Physical Store and E-commerce They Are in Action. Ruyi Group, Hodo Group and JNBY

  7. They Are in Action. Ruyi Group, Hodo Group and JNBY The work resumption of enterprises is the source of activating the whole industrial chain. Ruyi Group insists on four disinfection procedures every day. And the work resumption rate on the first day is 80%. Hodo Group changes the line of production urgently to produce masks and protective clothing. The price rises nearly 35 percent to a market value of 12.1 billion yuan. JNBY and its six brands adjust the refund rate to 100% to protect its brand premium. And it also rewards VIP to maintain fans' economy.

  8. They Are in Action. Nike, PEACEBIRD, Lulualways and Inman Nike collaborates with Tencet Kandian Live Mini Program to launch fitness courses. PEACEVBIRD emphasizes omni-channel and flexible industry chain, and starts spring discount and live streaming. Lulualways invests 15 million yuan to undertake the production order in April, protects downstream agent, adjusts planned production to control cost and arranges the online channel.

  9. They Are in Action. SECOO and Dazzle A Chinese online fashion week, "Show China", has been quietly launched on the SECOO APP. SECOO launches a video relay to cheer for Wuhan and China. Hundreds of domestic brand directors and designers participate in this activity. Dazzle launches event planning, community sharing, Weixin Moments promotion, Mini Programs and live streaming. The sales volume of DAZZLE and d'zzit exceeds 4 million yuan in one day.

  10. Enlightenment

  11. Enlightenment Group Sport

  12. Group Sport During the outbreak, everyone is staying at home. Nike collaborates with Tencet Kandian Live Mini Program to launch fitness courses. ZUCZUG is interacting with customers by showing how the brand's employees kill time at home. Involving in the topic and truly interacting with users are helpful to the brand's promotion.

  13. Top Half Look With the development of working at home and diversified working ways in the future, the trend will have an impact on clothing. Top half look is the focus. Clothing above waist is for work, clothing blow waist gives priority to comfort. The shirt is the core item of telecommuting, because it is suitable for work and comfortable. Details for video need attention, such as neckline, cuff, earring, necklace and jewelry.

  14. Pyjama Holiday During the outbreak, many people pick up the life they once neglected due to busy work, hobbies, cooking, baking and parent-child interaction. We have a new understanding of life and family, and gradually develop the habit of homesickness. Pyjamas will be more and more ready-to-wear. And the boundary between loungewear and ready-to-wear will get more and more blurred. At this time, brands need to think about the proportion of the product mix, and add comfortable home-style products.

  15. Metamorphosis Office workers in the future will choose mixed styles. With the increasingly demand for multi-occasion clothing, comfortable, functional and practical clothing will be more and more popular. Through improvement, the item can be transboundary. For instance, the improved shirt fabric can be designed to be outerwear. High-tech moisture- wicking, quick-dry and crease-resistant fabric makes the leisure clothing functional.

  16. Fashion Gets Free From The Restriction of Body

  17. Fashion Gets Free From The Restriction of Body In recent years, the boundary between reality and virtuality has become increasingly blurred. The outbreak promotes the digital process of Chinese Internet users. Steam's online presence hits a record high during the outbreak. It is reported that e-sports has become the third most purchasing among youngsters in China, with a strong growth trend. Brands like Burberry and Gucci have joined digital marketing, with digital games to attract young consumers. The scale of digital fashion in China will reach 95.8 billion RMB in 2022. Digital games and online driving offline marketing become the focus.

  18. Chinese Design Power Recently, two Chinese designers, Wang Yuhan and Yang Guidong, are shortlisted for the LVMH Young Talent Award. Both of them graduate from Central Saint Martins and found their own brands. Wang Yuhan's works combine traditional Chinese elements with western culture. As for Yang Guidong, Chinese elements, unique silhouette, sculptural cutting and high-tech fabric are all features of his design.

  19. New Chinese Aesthetics

  20. New Chinese Aesthetics In recent years, Chinese designers have been emphasizing cultural confidence, and the Chinese style is getting more and more popular. Unlike Chinese fashion, new Chinese aesthetics has a more international perspective. It combines traditional Chinese elements with modern practical western tailoring. New Chinese aesthetics completely integrates the eastern and western aesthetics, and absorbs the quintessence from both.

  21. Revolutionizing The Way Content is Produced With the digitization of information, the traditional mode of production print media stick to has run counter to the habits and needs of current consumers, and fashion magazines have come to the brink of death. The January 2020 issue of Vogue Italy collaborates with a number of artists, and uses illustrations on the cover and inside pages of the magazine instead of traditional fashion photography. Not just magazines, all traditional industries, including the textile industry, can't get a new lease of life without revolutionizing the way content is produced. The outbreak is a crisis and opportunity for innovation. Don't miss any opportunity in crisis.

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