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Blue tone plays an important role among the chromatic colors. We divided blue colors into groups according to the data analysis and selected deep blues, saturated blues and bright blues to refine the color trend. This report will make precise trend prediction based on big data and try to figure out the matching items at the same time.<br>View more: https://www.popfashioninfo.com/details/report/t_report-id_11143-col_125/
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Runway Data Confirmation--Womenswear Color According to the year-on-year changes of color proportion, except for colorless colors, blue color has increased the most(+0.0364), followed by green and yellow. According to the color proportion of A/W 21/22 womenswear runways, colorless colors(31.47%) occupy the most, while blue(15.59%) is the most popular among chromatic colors, followed by purple and green.
Hue Trend--Proportion of Blue Hue POP Recommend Off-White The A/W 21/22 blue hue is separated into three categories according to the color features, deep blue(57.63%), saturated blue(17.16%) and bright blue(19.4%). Isabel Marant Etoile AUBRUINO
Isabel Marant Etoile AUBRUINO
Hue Trend--Proportion of Deep Blue We can see from the trend of deep blue(2018-2021) that t he hue keeps a steady increase from 2020 to 2021. Burberry, Gibraltar Sea and Mazarine Blue are selected to be the samples of deep blue for data analysis. From 2018 to 2021, Burberry is increasing steadily, while other two remain the proportion.
Color Application--Burberry Dior Dior TRUNKPROJECT Chanel Hermes Hugo Boss Burberry keeps its steady momentum and takes a larger proportion among the deep blues, which makes it become a noteworthy color in t he future. Burberry is suitable for being used on knit, outerwear and denim.
Hue Trend--Proportion of Saturated Blue According to the data from 2018 to 2021, saturated blue colors are increasing steadily, especially in 2020. Blue Bonnet, Algiers Blue and Dazzling Blue are selected as the samples of saturated blue. We can see that Blue Bonnet has got a clear increase; Algiers Blue also presents a rising trend; Dazzl- ing Blue is relatively steady.
Application--Blue Bonnet Semicouture Versace Polimoda Maitrepierre Louis Vuitton Blue Bonnet with higher saturation attracts more young consumers, which is suitable for jacket and knitwear.
Hue Trend--Proportion of Bright Blue Bright blues keep increasing from 2018 and 2021. Sky Blue, Blue Bell, Delphinium Blue and Bonnie Blue are selected as the samples. We can see that the increase of Sky Blue is relatively more distinct, while Blue Bell and Delphinium Blue are stable.
Color Application -- Sky Blue 3.1 Phillip Lim Jacquemus 3.1 Phillip Lim Isabel Marant Etoile Raf Simons Viviano Sue As a fresher bright blue, Sky Blue owns its suitable consumer groups. Occupying a larger proportion among the bright colors, Sky Blue will still be noteworthy in the future, which is suitable for outerwear, knit, shirt and dress.
Refined Color -- Bonnie Blue According to the data analysis of Bonnie Blue, the color is increasing steadily from 2018 to 2021. From the dimension of item trend, we can see that Bonnie Blue is more likely to be applied on outerwear. Top, dress and pants present a relatively steady trend.
Color Application -- Bonnie Blue Outerwear Cukovy LACOSTE PRADA Isabel Marant Etoile Plan C Alexander Wang Viviano Sue The silhouette of Bonnie Blue outerwear will be a noteworthy trend in the future.
Color Application -- Bonnie Blue Etro Etro Isabel Marant Etoile Plan C Alexander Wang Marni DEW E DEW E Since Bonnie Blue shows a generally increasing movement, such color can be used on knitwear and dress.
Color Inspiration -- Artist Color Recommendation As an important chromatic color, blue hue needs better designs. We can draw inspiration from the works of artists while making fashion design.
Color Inspiration -- Color Matching Outstanding color matching can improve the prettiness of clothing. Proper combination with the palette of artworks brings high-class color matching. Tibi Sportmax Berluti
Tibi Sportmax Berluti