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Explore how Google prioritizes user privacy in online activities, from search to social networking. Learn about privacy controls in Google products and the ethical guidelines followed.
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Online Privacy and Codes of Conduct Peter Fleischer Global Privacy Counsel my personal blog: http://www.peterfleischer.blogspot.com/
Topics • Search • Chrome • Maps • Social Networking • Health • Ads • The Cloud
What do we collect in search? • URL, including query • IP address • Time and date of search • Operating system • Browser type • Cookie ID
How long do we retain search logs? • Anonymizing server logs: 9 months for IP addresses/ 18 for cookies • Balancing various factors: privacy, security, and improving our services • to improve our search • to defend our systems/ fight fraud/protect users 123.45.67.XX - 25/Mar/2003 10:15:32 - http://www.google.com/search?q=cars - Firefox 1.0.7; Windows NT 5.1 - XXXXXXXXXXXXXXXX
Web History // Putting users in control of their data • When a user signs up for Web History (to deliver personalized search results), they are given full control of the information they share with Google, including the ability to pause, remove, and bookmark items, and delete their account at any time.
Google Chrome Locally stored history Incognito mode Google Suggest
Designing Privacy Controls In All Our Products • All Google products have sharing controls built in
Google Health • At its foundation, Google Health is about putting people in control of their health information. • Google Health puts users in complete control over who views their health information and who can add information to their profile. • Google Health provide privacy protections equivalent to those required under HIPPA
Query-based Ad Selection – AdWords Connect with consumers when they search Mutual Funds – ACME Corp Learn how mutual funds work and compare different types of funds. www.acme.com/mutualfunds Mutual Funds – ACME Corp Learn how mutual funds work and compare different types of funds. www.acme.com/mutualfunds
PartnerAd Third-Party Ad Serving in a nutshell ISP User Cookiedoubleclick.comUID=619 1. Get: www.cnn.com 2. Send: HTML page Cookie:doubleclick.comUID=619 4. Send ad for UID=619 3. Get: doubleclick.com/ad 18
NAI Code of Conduct In addition to requiring notice to consumers about the use of 3rd party cookies, the NAI mandates that member advertising networks provide an "opt-out“ mechanism for the targeted ad programs they provide. The NAI opt-out tool is a simple Web-based utility that allows you to opt out of receiving targeted ads from member ad networks. 19 19
UK IAB Code of Conduct • UK Industry Self-Regulatory Code for Interest based advertising, ensuring choice and transparency. • Google one of the founding signatories other firms include Yahoo, AOL, MSFT • Consumer portal: www.youronlinechoices.com(screenshots below) • Code welcomed by the UK Data Protection Authority and the communications regulator OfCom. • Model for pan-European code under discussion within IAB-Europe. Consumer portal landing page Consumer FAQs Consumer top-tips
Transparency & Notice www.PBS.org/FRONTLINE Feedback – Ads by Google
Transparency & Notice – landing page for in ad notice Link to Ads Preference Manager
Meaningful Choice PERSISTENT OPT-OUT
Updating privacy laws 2008 countries withprivacy laws 1993 First Web Browser countries withno privacy laws 1980OECD onPrivacy 1995 EU PrivacyDirective 2004APEC PrivacyFramework
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