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Small Business Development Consultant

Have a look at some innovative business building & marketing programs introduced by Dr. Safarian for successful business development. Visit www.SafarianMBA.com for details.

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Small Business Development Consultant

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  1. DeterminingTheRightMediaForYourBusiness Wehaveseenitallbefore:anewstoreopensandsuddenly,fliersineverypostalloverthe community.TheyhaveanInstagramaccount,aFacebookpage,andcanbefoundonYelp.They putupawebsiteandcreatesaTwitteraccount.Theyhavebrochuresfortheirmenus,flyersfortheirpromotions,postersbythedoor,marketingmaterialineverysight,practicallyeverysingle onlinebusinessmarketingtoolisactivated.Butthequestionis,dotheyneedallthis? Theproblemwithmoststartupsistheover-enthusiasmtosell.Whatmostbusinessesdois advertiseandappearineverymarketingchanneltheycanafford.Sadly,whatmostbusinesses don’trealizeismorethanhalfofwhatthey’reemployingmightnotevenbeworking.Intheend, theymanagemultiplesocialmediaplatforms,addexpensestopaperandstationery,and eventuallyuseashotguntohittheirtargetmarket. PhotoSource:Fishbowl (https://www.fishbowl.com/media/HowTo_Media.png) Thisisonestepmostbusinessownersmiss.It’sprobablyalsobecauseit’snotaspopular.However,visualizingadayinthelifeofyourtargetmarketwillenableyoutotrulyidentifywhichformofmarketingwillreachyouraudience. Mostpeopletakeforgrantedthevalueofcreatingaday-in-the-lifeofyourtargetmarket.Withthis,youcaneasilydeterminethetimesofdaywhereyouraudienceismostactive.Moreover,youcan alsoidentifythemediayouraudienceinteractswith,allowingyoutoproperlyadvertiseandmarketyourbusiness.Lookingatyourmarket’smediaconsumptionleadstothecreationofamediaplan.Anaccuratemediaplanmeansefficientmarketingatthemostcontrollablecost. PhotoSource:https://luvlifenotlikes.files.wordpress.com/2014/09/smartphone-train.jpg

  2. Forexample,HANGRYisthenewestrestaurantinthecity.Givenitspricepoints,theirtargetmarketare21-35yearolds,workinginthecity,single,withapenchantforgastronomic experiences.Let’screateapersonforthistargetmarketandcallherMarissa.Here’saweekday inMarissa’slife: Fromthismediaitinerary,wecanderivethefollowingconclusions: SheismostactiveonInstagram Majorityofpassiveadvertisementshepassesarepostersandbillboards SheusesSnapchatforherlullmoments ShechecksinonFacebooklessfrequentlythanotherplatforms 1. 2. 3. 4.

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