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Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz. Simplify your clients move via a branded Moving Concierge Service starring…. YOU!. The Challenger Sale. Salespeople fall into five profiles: Hard Workers Relationship Builders Lone Wolves Reactive Problem Solvers
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Simplify your clients move via a branded Moving Concierge Service starring…. YOU!
The Challenger Sale • Salespeople fall into five profiles: • Hard Workers • Relationship Builders • Lone Wolves • Reactive Problem Solvers • Challengers
Challengers- The Most $uce$$ful What is the definition of a Challenger? “A Challenger learns everything they can about their customer and uses these insights to guide them. They are excellent debators and push customers to think in new ways.” Relationship Builders relieve tension while Challengers use “constructive tension” to sell; complex sales require their ability to disrupt the client’s status quo. Challenger reps teach the customer by providing financial new insights and control the sale by being assertive about all facets of the transaction.
2014 will be the year that real estate marketing shifts to effectively and consistently answering the one question every real estate pro gets asked: How’s the market? Nobu Hata NAR’s Director of Digital Engagement
ta·per ˈtāpər/ Verb – to diminish or reduce
Mortgage Rate Projections
Consumer Views on Housing & Economy have a positive outlook on housing this year 69 63 % % 71 % Lending Tree Survey 2014 have a positive outlook on the economy this year said they are considering selling their home in 2014
FOR Percentage of Homeowners Considering Selling in 2014 by age group SALE Lending Tree Survey 2014
“ Frivolous content will sink in 2014 as the gems of true insight continue to rise. Marc Davison 1000Watt Consulting
BRANDING STOP with the Cherry Pie Recipes
Denise MadanRE/MAX Advance RealtySouth Miami, FL786.344.8004Denise@DeniseMadan.comwww.MakeMiamiHome.com
Get off the fence! Buy your dream home TODAY! “Hope is just a phone call away.” Hope Salas, DPR Realty Direct: 480.720.4305
THE COST OF WAITING THE COST OF WAITING Raegen Johnson 602.330.5362 raegen@gmail.com Raegen Johnson 602.330.5362 raegen@gmail.com
QUESTIONS? COMMENTS? mledoux@primelending.com gkatz@ortc.com