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International Conference on Tourism Development in the Caspian Region

Join us at the first international conference on tourism development in the Caspian region. Explore the potential of cruise tourism in the Caspian Sea and discover the diverse cultural and natural assets of the region. Don't miss this opportunity to be a part of the growing tourism industry.

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International Conference on Tourism Development in the Caspian Region

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  1. THE FIRST INTERNATIONAL CONFERENCE ON DEVELOPMENT OF TOURISM IN THE CASPIAN REGION • 16-17 December, 2011 Isabel Garaña Regional Director for Europe UNWTO

  2. …who are we…?

  3. The World Tourism Organization is an intergovernmental body, fully integrated into the United Nations system as one of its specialized agencies, with a cultural and deceive role in tourism issues Mission To provide leadership to the sector Global Tourism Policy Forum Tourism knowledge and awareness raising TO PROVIDE SERVICES TO ITS MEMBERS To help Member States to develop and manage tourism in the most sustainable and competitive manner Mainstream tourism in the political agendas

  4. OUR MEMBERS 155 countries 400+ Affiliate Members from over 80 countries

  5. TOURISM is… one of the world’s top job creators …providing 75 million direct jobs worldwide

  6. Statistical data and forecasts • For countries and territories • Market research • Market characteristics (outbound) • Overall market conditions (budgets, demographic change) • Specific segments (religious, youth, sports) • Guidelines on new and relevant subject areas • Best practices from a regional and global level • Generic guidelines and templates • E-library - www.e-unwto.org • More than: • 1000publications • 7500 documents • 900 data sets regularly updated

  7. Tourism towards 2030 / Global Overview

  8. Tourism 2020 Vision vs. actual trend World 940 mn 881 mn 528 mn Source: World Tourism Organization (UNWTO)

  9. International tourist arrivals to reach 1.8 billion by 2030 1.8 bn 1.4 bn 1 bn

  10. International tourist arrivals to increase by 43 million a year on average

  11. Emerging economy destinations to surpass advanced destinations in 2015

  12. Asia and the Pacific will gain most of the new arrivals

  13. Asia and the Pacific, the Middle East and Africa to increase their shares 1980 (277 mn) 2010 (940 mn) 2030 (1.8 bn)

  14. Europe continues to lead in international arrivals received per 100 of population

  15. North-East Asia will be the most visited subregion in 2030

  16. Asia and the Pacific will also be the outbound region that grows most

  17. Travel between regions continues to grow slightly faster than within the same region

  18. Air transport will continue to increase market share, but at a slower pace

  19. No major change in share by purpose of visit

  20. Growth in international tourism will continue, but at a more moderate pace

  21. Tourism towards 2030 / Global Overview To catch theopportunity Cruisetourism

  22. Cruise tourism as an opportunity • Cruise Tourism is one of the major growth areas of world tourism • TheCaspian Sea has a long standing maritime tradition • Caspian Sea cruise industry • could become a powerful vector for tourism for the region

  23. Cruise tourism as an opportunity • Contribution of Cruise tourism to the economies, an example of Europe: • In 2010, cruise industry direct expenditures increased by 3% from 2009 to 14.5 €billion • generated €35.2 billion of goods and services and accounted for almost 5.5 million passengers • Of these 1.2 million were non-European passengers who embarked from European ports • Each of these passengers spent an average of almost 100 euro visiting a European port and there are 25million passenger port visits per year • 307.562 jobs created

  24. Strengths of Cruise Tourism • Multidestination • Permanent Hotel • All-inclusive • Versatile • Adaptability • Comfort • Safety

  25. Types of cruises Small: fewer than 500 passengers -friendly, exclusive and high class Medium: between 500 and 1000 passengers -mostly designed for European and ports Large: more than 1000 passengers -ideal for family vacations, Theme cruise Cruise companies Congresses, conventions, courses on board

  26. POTENTIAL OF CRUISE TOURISM DEVELOPMENT IN THE CASPIAN SEA • Tourism is a fast growing activity in the Caspian region • The Caspian Sea shore and its surrounding regions are very rich in diverse cultural and natural assets that provides for the core stones for the creation of unique tourism products • The Caspian Sea recognized as having significant potential as a tourism destination • unique range of tourism products : • nature, cultural and historical heritage • emerging products such as sports and health facilities • cruise tourism

  27. Pre-feasibility Study on Potential of Cruise Tourism Development in the Caspian Sea • Background • Federal Agency for Tourism of the Russian Federation is keen to further develop this specific segment • UNWTO fully supports the project • Regional approach • UNWTO expert mission : 27 November 2011 – 11 December 2011

  28. www.unwto.org Contacdetailes: Isabel Garaña, Regional Director, UNWTO igarana@unwto.org Tel: +34 915678210

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