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Understanding Social Media and Its Various Uses

This PowerPoint presentation handout provides an introduction to social media, compares it to traditional media, and describes the different types of social media sites. It explores how various social media sites can be used by groups, individuals, businesses, and organizations.

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Understanding Social Media and Its Various Uses

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  1. Exploring social media PowerPoint presentation Handout 1 Social media

  2. Assessment criteria The learner will: • 2.1 Describe how various social media sites may be used by groups, individuals, businesses and organisations

  3. Introduction to social media • Social media is the “group of internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Kaplan and Haenlein • Social media sites are (generally) free to subscribers who may then use them to exchange information and interact with other subscribers.

  4. Social media compared to traditional media

  5. Social media compared to traditional media

  6. Types of social media • Blogs/microblogs • Business networks • Forums/chat rooms • Products/services review • Interest catalogues/bookmarking • Social networks • Video/photo sharing • Gaming/virtual worlds

  7. Blogs/microblogs • Blogs and microblogs are forms of online journal. • Blog examples include: • The Huffington Post • Microblog examples include: • Twitter • Plurk

  8. Business networks For making business contacts and professional networking. Examples include: • LinkedIn • Xing

  9. Forums/chat rooms Forums are topic-led (known as threads) and provide the opportunity for users to give and receive answers. They can be set up by individuals, groups and organisations, creating a community of interested subscribers. Many are features of organisations’ websites. Examples include: • The Student Room • Slick Deals

  10. Products/services review • Consumers post their reviews and comments about products and services, allowing others to make informed purchasing decisions. • Examples include: • TripAdvisor • Reviews.co.uk

  11. Interest catalogues/bookmarking Allow subscribers to save content posted by others according to their interests. Allow photo sharing and interaction of users. The sites use algorithms to suggest other items of interest based on the user’s choices. Examples include: • Pinterest • Stumbleupon

  12. Social networks Interactive networking with friends. Examples include: • Facebook • Google+ Also romantic networking: • Match.com

  13. Video/photo sharing Allows users to view, share and upload videos and photos. Examples include: • YouTube • Flickr

  14. Gaming/virtual worlds Sites which allow Massively Multiplayer Online Games (MMOGs) where a large number of players create their own characters and interact in a virtual world. Examples include: • Kaneva • Smallworlds

  15. Overlapping purposes Many social media sites combine purposes: • Photo sharing and social interaction • Product review and advice forums

  16. Any questions?

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