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Getting High on Search Engines with WebPositionGold

Getting High on Search Engines with WebPositionGold. Arden O. Weiss weissa@libinc.com. What is Web PositionGold ?. A tool to evaluate web pages and suggest changes so pages will rate higher with the top search engines. A tool to submit web pages to 19 of the top search engines.

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Getting High on Search Engines with WebPositionGold

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  1. Getting High on Search Engineswith WebPositionGold Arden O. Weiss weissa@libinc.com

  2. What is WebPositionGold? • A tool to evaluate web pages and suggest changes so pages will rate higher with the top search engines. • A tool to submit web pages to 19 of the top search engines. • A tool to keep your pages rating high on a continuing basis.

  3. Pervasive Myths: • Submitting web site pages to hundreds of search engines will result in thousands of new visitors (Note: Many engines are there primarily to collect email addresses). • Submitting once is enough. • Submitting numerous times increases your ratings. • Having a large set of meta tag keywords is all that is needed.

  4. Facts: • Meta tags are not a magic solution. • Each search engine uses different rating criteria - some use keywords & descriptions in meta tags - some do not. • Rating in the top ten hits with all the search engines is next to impossible. • 95 percent of all searches are done via less than 20 search engines – hence optimize your pages to a few engines. • WebPositionGold helps optimize pages to specific search engines – hence helps insure high ratings on these engines.

  5. More Facts: • Choosing a correct set of keyword phrases is paramount to success. • Rarely use single keywords – most searches two or three word phrases (cheap flights; RV Rentals Annapolis). • Use the plural form of keywords. • Case Sensitivity – Insure you page has both lower and uppercase versions of the the primary keywords. • Think like the visitor you want to attract – ask friends what keywords they would use to search for your site.

  6. Still More Facts: Page design and layout is important. • If your opening page has frames, some engines will not find anything else on your site. • If you use frames, put links and text in a <no frames> section. • On each page include a link back to your home page and/or previous page.

  7. Even More Facts: • Clearly describe the contents of each page in the meta description tag – it is displayed in the search results screen by most engines. • Place primary keywords in the Title, Meta Tag, Heading, Link Text and Body (listed in decreasing level of importance to most search engines). • Place primary keywords close to the top of the page or at the start of the area in which the keyword appears. • Get as many other sites to link to yours as possible – some engines like that.

  8. Final Page of Facts: • Write Killer Page Titles - longer titles are generally better. • Make your titles and meta descriptions “compelling” and use upper and lower case – do not use all upper case. • Use primary key words within the URL can be given extra relevancy by some search engines – separate keywords in URLs with dashes or underscores. • Some engines may take several weeks for your submittal to be indexed by the engine – WebPostionGold tells you how long it may take.

  9. What’s Next Bubba? • Review your sites’ pages with the previously stated facts in mind. • Evaluate and select/format the primary keyword phrases that you know will bring desired users to your site. • Decide which engines to optimize for. • Use WebPositionGold to help you accomplish the above. • Update your pages and evaluate again. • Do not submit your pages until you have done your homework – then use WebPostionGold to do so. • Re-evaluate your pages monthly.

  10. WebPositionGoldUsage Steps Step 1: Run Reporter Mission: • Check/display how high your existing pages rank for each keyword you are targeting. • Create a baseline against which to measure ranking improvement. • Rerun this report on a weekly to monthly basis. • Also, use “Traffic Analyzer” to add an invisible “traffic counting script” to each of your pages (see slide 17).

  11. WebPositionGoldUsage Steps Step 2: Run Page Generator Mission: • Use Generator to create example “basic” and “doorway” pages for targeted each set of keyword phrases and search engine. • Generator includes a “doorway page builder” and a “page critic” to help. • Use the created pages as examples to update your existing pages. • Submit separate optimized “doorway” pages to each search engine.

  12. What’s a “doorway” page? • A “doorway page” is any page that is optimized to rank well on a given search engine. • A “doorway page” for a given engine can be any page: your home page, product information page, etc. • The key is – it has the proper number of words, keywords and other variables to rank well one or more search engines.

  13. What is Page Critic? • The Page Critic component of Generator analyzes everything in either an existing page or one created by Page Generator – it evaluates how you used keywords on the page. • It offers specific advice or improving the page’s design and content to make it rate higher for the keyword set and engine being targeted. • Knowing how many times to repeat a keyword phrase and where to place keywords is the secret to high rankings.

  14. WebPositionGoldUsage Steps Step 3: Optimize, Test and Upload: • Finish Optimizing site’s pages. • Test system for proper functioning. • Upload updated pages to the production site using either WebPostionGold’s “Upload Manager” or your own FTP tool. • “Upload Manager” tracks changes since last upload.

  15. WebPositionGoldUsage Steps Step 4: Submit to Search Engines: • Use WebPositonGold’s “Submitter” component to submit pages. • Create “Submitter Missions” to automate this process and insure that it gets done according to each search engine’s guidelines. • After submitting, it will take from a couple of days to eight weeks for your submission to become active.

  16. WebPositionGoldUsage Steps Step 5: Follow up Evaluation: • Review the “submission report” to see how long each engine takes to activate you submission. • Run the “Reporter” component and review the “URL Verification Report” to see when you become indexed. • Monitor the “Concise Summary Report” to see when your rankings improve.

  17. WebPositionGoldUsage Steps Step 6: More Follow up Evaluation: • Run the “Traffic Analyzer” to see: • number of new visitors attracted. • what keywords were used to find the site via what search engine. • Update submissions to all search engines using keywords that bring traffic. • Remove keywords that are not bringing traffic – move on to others that do bring traffic. • Optimize, Optimize, Optimize…

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