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Sir Howard Stringer Management Conference June 2, 2005

This management conference highlights Sony's efforts to adapt to the changing world by raising quality and design standards, streamlining its product line-up, and creating a unified marketing strategy. The conference also discusses Samsung's enhanced valuation through sharpened customer focus. The event focuses on defining strategies for improved margins, identifying core competencies and growth areas, rationalizing the workforce for increased efficiency, and setting specific goals based on best practices. The conference emphasizes the strategic imperatives of being "Sony United", prioritizing the consumer, choosing the right battlefield to win, and conquering the software market. Behavioral changes towards customer-centricity, performance-driven decision-making, and data-driven decision-making are also highlighted.

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Sir Howard Stringer Management Conference June 2, 2005

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  1. Sir Howard Stringer Management Conference June 2, 2005

  2. Software & Services The World Has Changed . . . And So Must Sony Living Room Portable Audio Wireless

  3. Raised quality and design standards • Sharpened focus and increased • competitiveness • Streamlined product line-up • Created a unified marketing strategy Samsung’s Sharpened Customer Focus…

  4. …Has Led To Samsung’s Enhanced Valuation $ in Billions Market capitalization $128 $73 $45 $37

  5. Sony’s Imagination at Work

  6. What Consumers Want

  7. Sony’s Founding Prospectus

  8. Establish Competitive Financial Benchmarks ベストプラクティスに基づいた数値目標の設定 Define Strategies to Deliver Improved Margins 収益力改善に向けた具体的施策の策定 Define Core Competencies and Growth Areas ソニーの強みと成長領域の明確化 Rationalize Workforce and Increase Efficiency 業務の効率性向上 Blueprint for Actionアクションプラン

  9. Strategic Imperatives達成すべき戦略目標

  10. #1: We are Sony United

  11. #2: The Consumer is King

  12. #3: Choose the Battlefield and Fight to Win

  13. #4: The Conquest of Software

  14. Strategic Imperatives 1: We are Sony United 2: The Consumer is King 3: Choose the Battlefield and Fight to Win 4: The Conquest of Software 5: Excellence, Innovation, Opportunity and Accountability

  15. Behavioral Changes 従来の慣習 今後のあるべき方向性 1. Product Out – Customer has No Choiceよいものを作れば売れる 1. Customer In – Stand in the Customer’s Shoes顧客の望むものを作る 2. Do it My Wayわが道を行く 2. Do it the Customer’s Way顧客志向 3. Manage for Morale 仲良しクラブ 3. Manage for Success 成功を目指す集団 4. Relationship Driven 過去のしがらみ重視 4. Performance Driven 成果主義 5. Decisions Based on Anecdotes & Myths 過去の成功体験や思い込みに基づく意思決定 5. Decisions Based on Facts, Data & Global Knowledge 客観的な事実、データ、グローバルな視野に基づいた意思決定

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