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2012 Sales Kickoff. Alvarion Wi-Fi Product Lines. Proprietary and Confidential. Outline. Outline. Sales Results Review 2009-2011. Yearly Sales by Product Line. Sales $ K. $ 17,402. $ 10,699. $ 7,854. Sector became an equal player We are still a 2.4Ghz company
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2012 Sales Kickoff Alvarion Wi-Fi Product Lines Proprietary and Confidential
Outline Outline
Yearly Sales by Product Line Sales $ K $ 17,402 $ 10,699 $ 7,854 • Sector became an equal player • We are still a 2.4Ghz company • CPEs are still a marginal business Number of Units
2011 WBSn Launch Successful Launch of WBSn in H2 2011
Yearly Sales by Region Wavion 2011 growth engines
Yearly Shipments 2011 showed growth in both parameters
WBS New Market Oil and Rigs Industries • New product: WBS-2400-FCCh • ATEX certified • Pre-defined dynamic self-backhaul
2011 – 2012: Marketing Perspective 2011 Review We participated in many events in 2011, most of them were not planned too far in advance. Should we change this in 2012? Feedback from you The WBSn launch, other Knowledge transfer 2012 plans MWC is around the corner New Branding for Alvarion / Wavion – our plans Joint Marketing with Alvarion team Need to prepare a Marketing Work Plan - events, Roadshows Additional focus on Case Studies and customer stories New WEB site
WBSn Family of Base Stations Carrier-grade Wi-Fi Solutions • Industry’s first two-way Beamforming with 802.11n • Leading interference immunity suite • Gigabit outdoor Wi-Fi system • End-to-end solutions • Versatile: 2.4 and 5 GHz, access/backhaul • Fastest ROI, 50% less CAPEX and OPEX required • Seamless mobile data offload, core integration Sector Omni Indoor Enhanced Omni Sector and Omni
WBSn Main Applications • Offloading and hot spots • Residential and SOHO access • Wholesales • Managed Wi-Fi services • Private Networks • Smart city • Campuses • …
Solution Main Building Blocks • Authentication, Authorization and Accounting • Seamless user authentication • Unified user profile • Minimize backhauling and core load • Leverage on cellular core components • Service continuity • End-to-end security • Hotspot 2.0 and 802.11u support • Cellular like user experience • Core integration • Roaming and handover • Location based service
Controlled Mode, “Local Breakout” Internet HLR Gx, Gy, Ga, MAP/SS7 3G Data GGSN NodeBCellular Access IP core Service GW RADIUS Diameter Access Controller Wi-Fi Data Dist. Access Controller SIM/MAC/voucher authenticationAAA integrationHotspot 2.0 and 802.11u NOC Local Breakout 3G Cellular Data Core Wavion Wi-FiCovered Area Distributed Access Controller within the base stations – lower cost, higher availability Internet
Per Carrier Customization • Flexible Access Controller architectures • Distributed: built-in WBSn base stations • Scalable, higher reliability, lower cost • Centralized: standard controller • Variety of Service GW alternatives • 3rd party partners • Aptilo, Aradial, Inventum, EliteCore, … • Alvarion’s, 1st release Q2 2012
Authentication Methods • EAP-SIM / EAP-AKA • Automatic – best user experience • Secured • Other authentication methods (e.g. username, password) • For CDMA users, w/o SIM • Some smartphones do not support EAP-SIM / AKA • e.g. iPad, Android tablet • Access for laptops and tablets
Converged Mode (“Tunneling”) Internet HSS ANDSF Gx, Gy, Ga, MAP/SS7 PCRF AAA 4G Data eNodeBCellular Access PGW MME IP core Service GW RADIUS Diameter SGW Wi-Fi Data UE Tunnel ePDG SIM/MAC/voucher authenticationAAA integrationHotspot 2.0 and 802.11u Cellular-Wi-Fi mobility NOC Local BreakoutNon cellular users 4G Cellular Data Core Dist. Access Controller Wavion Wi-FiCovered Area Internet Distributed Access Controller within the base stations – lower cost, higher availability
Converged Mode Benefits • Cellular-Wi-Fi Mobility • Security • Core services continuity over Wi-Fi • Video streaming • Video conferencing • Hosted enterprise services • … • Alvarion’s: Tunneling support • Q3 2012
Solution Architecture ANDSF HSS PCRF AAA MAP/SS7, Gx Interfaces GTP/ GTPv2 / PMIP SNMP SNMP RADIUS Tunnel Internet Wi-Fi Cloud Controller CAPWAP Data Management TR-69 RADIUS
AAA with external RADIUS server Authentication EAP-SIM/ A KA, external AAA Redirection to web-portal and walled garden Authorization* Receiving control message per client (block, limit, disconnect) Pre-paid support Accounting Post-paid support Time/capacity based BW Control* MIR / CIR traffic shaping, per user per direction (UL / DL) Classification and Prioritization WMM – on wireless 802.1p, IP ToS, DiffServ (DSCP), and traffic type* Tunneling* Supports Layer-3 mobility GRE (non-encrypted) and IPSec (encrypted) tunnels HS 2.0* 802.11u Embedded AC – Main Features * Planned for 3Q12 V1.5
Wi-Fi Cloud Controller – Main Features • Wi-Fi cloud management • Mobility within Wi-Fi • Layer-3 mobility • Key caching • Rogue AP detection • Load Balancing • Report on AP load and act upon server’s instructions • Lawful interception • Self Organized Network • Radio Resource Management • Core integration • HS 2.0 • Tunneling • Proxy-AAA • Pre-paid clients • Additional services • Location based services Wi-Fi Cloud Controller (WCC) (illustration)
Carrier Grade Wi-Fi – Main Features • Flexible networking schemes • Multiple Virtual APs (VAPs) support • Bridge and Router modes • Distributed and centralized Access Controller • Cellular core integration • Seamless Authentication • Tunneling and mobility support • HotSpot 2.0 • End-to-End Security • Quality of Service • Classification, Prioritization and per user SLA
Multiple VAPs – who needs it? • Carrier of Carriers (wholesale) • Different VAPs to different carriers • Single carrier providing different services • Different VAPs for different services • VLAN assignment • Prioritization per VLAN • Backhaul vs. Access • VAP = Virtual AP
Multiple VAPs – Technical Details • Up to 16* VAPs per WBSn • Capabilities per VAP • Security • Layer-2 network – separate VLANs • Layer-3 network – separate WANs • AAA servers • MAC Access Control Lists • Max Associations • Web Portal Redirection • BW Management Profiles* • VLANs assignment method • Trunk • Determine by RADIUS • Directly assigned * Planned for 3Q12 V1.5
Bridge Mode – who needs it? • Carriers with simple backhaul transport network • VLAN driven • Carrier with security concerns • Want to see all MAC addresses at central location • Video Surveillance networks • Enterprises and campuses • With flat network architecture
Bridge mode Learning & forwarding Wireless Clients Isolation 802.1q VLAN support VLAN trunk Dynamic VLANs QinQ support WDS support VPN pass through Broadcast/Multicast rate limiters* Bridge Mode – Technical Details * Planned for 3Q12 V1.5
Router Mode – who needs this? • Carriers • Segregation between networks • Minimize broadcast traffic • Limited backhaul transport network • Limited by MAC Addresses to handle • “Hiding” end-users MAC Addresses behind a router solves this problem • Access is tunneled directly to the core • IP Addressing, done at the core • Mobility support
DHCP client, server and relay modes Different or same IP addresses behind different WBSn Router Clients’ IP addresses are passing through Router’s MAC address for all traffic Static routing Dynamic routing protocols (roadmap) NAT router Router’s MAC and IP address for all traffic Hiding clients’ IP addresses Firewall* Router Mode – Technical Details * Planned for 3Q12 V1.5
AAA with external RADIUS server Authentication EAP-SIM/ A KA, external AAA Redirection to web-portal and walled garden Authorization* Receiving control message per client (block, limit, disconnect) Pre-paid support Accounting Post-paid support Time/capacity based BW Control* MIR / CIR traffic shaping, per user per direction (UL / DL) Classification and Prioritization WMM – on wireless 802.1p, IP ToS, DiffServ (DSCP), and traffic type* Tunneling* Supports Layer-3 mobility GRE (non-encrypted) and IPSec (encrypted) tunnels HS 2.0* 802.11u Embedded AC – Main Features * Planned for 3Q12 V1.5
Security modes Open, WEP, WPA, WPA2, WAPI* Authentication Pre-shared key 802.1x with RADIUS Server EAP-TLS, PEAP, EAP-TTLS, EAP-SIM, EAP-AKA Hardware Encryptions WEP, TKIP, AES MAC accept/reject lists Per VAP Wireless clients isolation (i.e. peer-2-peer blocking) Access controller Redirect to Web portal and Walled garden Security * Planned for 3Q12 V1.5
Mesh Deployment with WBSn-2450 • WBSn-2450 • 2.4 GHz – access • 5 GHz – backhaul and/or access, concurrently 5GHz 5GHz 5GHz 2.4GHz 5GHz 2.4GHz 5GHz 2.4GHz
2450 5GHz 2.4GHz 5GHz 2.4GHz 5Ghz 2.4GHz Alternative – CPE connectivity as BH • Interim solution – use WCPEn for backhaul connectivity • Interim solution until 2450 is ready • 2x2 11n to WCPEn • Height separation between BH CPE and Access • Superior NLOS connectivity • VLAN trunk through the WCPEn to the remote WBSn • Ensure QoS throughout the network • Cost effective solution 2450 - Access, Access
WavioNet Network Management System NMS for Base stations and CPEs • Full FCAPS • Fault, Configuration, Administration,Performance, Security • Support all Wi-Fi product lines • WBSn, WBS and WCPEn • Main features • Hierarchical topology and map views • Secure remote upgrade • Multiple-unit configuration • History and Real-time devices’ statistics • Events and Alarms • SNMP-based North Bound Interface
WCPEn Portfolio Strategy Best-in-class Wi-Fi CPEs • No more reselling !! • Best ROI for access services • Can be a project winner • Alvarion’s CPEs • The only Beamforming indoor CPE in the market • Furthest reach • Best performance • Best indoor signal penetration • Best user experience • OEM/WL branded option USB Adaptor Indoor CPE WCPEn is a project winner!! Outdoor CPE
Starter Kits A key Sales Tool (Foot-in-the-Door) Try It...
WKC – The Knowledge Center One-Stop-Shop • Products • Solutions and Applications • Technology • Company Materials • Competition Information • Customer Services • Homologations and Regulations • Marcom • Price List
Price List Update - WBSn (11n) • WCPEn pricing scheme • Same as WBSn - MOQ and discounts upon quantities • New WCPEn added • WCPEn-2400-I – New indoor DZ • 4 variants: FCC (US-plug) / ETSI (EU-plug) / UN (US-plug) / UN (EU-plug) • WCPEn-2400-O – Outdoor 2x2 • 2 variants: FCC (US-plug) / ETSI (EU-plug) • WCPEn-5000-O – Outdoor 2x2 • 2 variants: FCC (US-plug) / ETSI (EU-plug) • Remove products • EnGenius 1x1 outdoor products (O31 / O32) • WCPEn naming convention • Add -US/-EU/-UN similar to WBSn naming convention
Price List Update - WBS (11g) • New Products • WBS-2400-FCCh - $6,390 • 2.4 GHz Omni for hazardous environments, ATEX certified • Removed Products • WCPE-24DZ-SR – EOL • Ubiquiti products
2012 Roadmap – Platforms • Outdoor CPE portfolio 1Q12 • Dual band Portfolio (WBSn-2450) 1Q12 • Indoor CPE (WCPEn-2400-I) 1Q12 • Indoor AP (WBSn-2450-I) 2Q12 • Alvarion Wi-Fi Cloud Controller (WCC) 2Q12 • Enhanced Omni base station (WBSn-2400-E) 3Q12 • Interference Cancellation Module (ICM demo) 4Q12 Exciting new 2012
Mobile Data Offloading Solution Solution availability • Now • AAA integration (SIM authentication, accounting) • Partners: Aptilo, Aradial, Inventum, ElitCore … • 1Q12 • HS2.0 plugfest • 2Q12 • Alvarion Wi-Fi Cloud Controller (demo) • 3Q12 - Local breakout and tunneling support • Alvarion Distributed (built-in) Access Controller • Alvarion Wi-Fi Cloud Controller • HS2.0 support
Main Points • 2012 is going to be EXCITING! • The Wi-Fi market is growing tremendously fast • Alvarion has the best offering in the market • New things to talk about • Indoor AP, Indoor CPE, Offloading solutions, Mesh … • Offloading solutions • Built-in Access Controller • Wi-Fi Cloud Controller • Large variety of products
WLOB Product Management Team E-Mail: yael.shavit@alvarion.com Phone: +972.52.6097310 Thank You