Sports and Entertainment Marketing 1

1. Sports and Entertainment Marketing 1 Objective 1.05

2. When a telephone customer's order includes detailed information concerning the order, the salesperson should: A. refer the customer to the manager. B. remember what the customer is saying. C. write down the information. D. tell the customer to order in person.

3. C. write down the information.

4. Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's_____________ value. A. financial B. entertainment C. economic D. physical

5. B. entertainment

6. One of the primary reasons that people are motivated to attend arena football games is the: A. instant-replay feature B. affordable ticket prices. C. low scores. D. prime-time, network television exposure.

7. B. affordable ticket prices.

8. Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family? A. cultural norms and values B. class and gender relations C. popular athletes D. significant others

9. D. significant others