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Get insights into American Eagle Outfitters, a popular retailer of casual apparel, lingerie, accessories, and footwear for teens and young adults. Learn about their brand, store growth, key risk factors, industry analysis, competitors, financial performance, and valuation models.
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AMERICAN EAGLE OUTFITTERS, INC.NYSE: AEO10/11/2011 Aaron Czerkies Amrin Razwin Chris Tsoukalas Ya Zuo
Agenda • Investment history • Company overview • Industry analysis • Competitors • DuPont analysis • Ratio analysis • DCF model • Multiple Valuation • Recommendation
Investment History • Transaction history • Dec 1999 – BOT 200 @ $44 • Jan 2000 – BOT 200@ $27 • Mar 2000 – BOT 600 @ $15.63 • Feb 2001 – 3:2 Split • Mar 2005– 2:1 Split • Apr 2005 – Sold 600 @ $26.284 • Nov 2005 – Sold 700@ $23.33 • Nov 2006 – Sold 400 @ $47.15 • Dec 2006 – 3:2 Split • Nov 2007 – Sold 450 @ $22 • Dec 2008 – BOT 1000 @ $9.07 • Nov 2010 – Sold 500 @ $17.00 • Apr 2011 – Sold 500 @ $16.04 • Current Price: $12.05 • Currently holds 1500 shares of AEO with a weighted average price of $5.23 and an unrealized gain of $10,237 As of 7-Oct-2011 Source: Yahoo! Finance
Portfolio Allocation As of 7-Oct-2011
Company Overview • American Eagle Outfitters is a retailer of casual apparel, lingerie, accessories, and footwear targeted at teens and young adults. • The retailer maintains control over its proprietary brand by designing and sourcing all of its own merchandise. • The company operates 931 American Eagle, 151 aerie, and 21 77kids stores in the United States and Canada. • American Eagle also ships to 76 countries worldwide through its retail website. Source: 10K 2011 report
Brands • American Eagle • Targets 15 to 25-year old men and women • aerie • New brand launched in 2006 fall • Intimates and personal care product for girls • 77kids • Introduced in Oct 2008 • On trend, high quality clothing and accessories for kids and babies Source: 10K 2011 report
Store Growth Source: 10K 2011 report
Key Risk Factors • Changing consumer preferences and fashion trends • Economic pressures • Raw material, labor, and energy prices increase • New store openings and existing store remodels • Internal development of new brands • International merchandise sourcing strategy • Seasonality • International expansion through franchising Source: 10K 2011 report
SWOT Analysis • Strength • Strong brand • Ample free cash flow • Weakness • Low customer switching cost • 930 AE branded stores has saturated the domestic market • Opportunities • aerie and 77kids brands • International markets • Threats • Intense rivalry • Fast fashion trend • Increase of labor and material cost • Economic recession
MACRO-ECONOMY AND CONSUMER TRENDS • GDP US Bureau of Economic Analysis • Consumption expenditure • Slowly increasing for clothing and footwear
Global Apparel Industry • IBISWorld forecasts that industry revenue will grow by 3.7% over the five years through 2016. • Growth expected to be dependent on population growth, disposable income and the sourcing of products from low-wage countries. [1] [1]http://clients.ibisworld.com/globalindustry/summary.aspx?indid=470
Porter’s Five Forces Model • Competitive rivalry within the industry (High) • Competitive market with extensive price competition • Bargaining Power of Buyers (Moderate) • Consumers have high level of choice • High product differentiation • Bargaining Power of Suppliers (Low) • Globalization has liberalized trade. • Low switching cost for retailers • Threat of New Entrants (Low) • Clothing companies have high existing brand loyalty built up over time • Threat of New Substitutes (Low) • Brand image and loyalty important for consumers
Competitors • GAP • Own Old Navy • Abercrombie & Fitch • Own Hollister • Pacific Sunwear • Urban Outfitters
DuPont Analysis • AEO falls in the middle of its peers in the Dupont analysis
Management Overview • The planned opening of 11 new American Eagle stores, 12 new 77kids stores and 10 new aerie stores in the United States and Canada during Fiscal 2011; • The selection of approximately 60 to 65 American Eagle stores in the United States and Canada for remodeling during Fiscal 2011; • The planned closure of 15 to 25 American Eagle stores in the United States and Canada during Fiscal 2011; • The planned opening of 18 new franchised American Eagle stores during Fiscal 2011; • The expected payment of a dividend in future periods; • The possibility to engage in future franchise agreements, growth through acquisitions and/or internally developing additional new brands; • The possibility that our credit facilities may not be available for future borrowings; • The possibility that rising prices of raw materials, labor, energy and other inputs to our manufacturing process, if unmitigated, will have a significant impact to our profitability; and • The possibility that we may be required to take additional store impairment charges related to underperforming stores.
Performance Source: 10K 2011 report
Public Comparables Analysis • Abercrombie & Fitch is trading at much higher premium relative to the other firms • Gap is trading lower than its peers • Most likely because it’s a more mature company with less growth opportunities • Pacific Sunwear has been struggling, and with the weak economy, is expected to be in a worse financial situation than its peers
Public Comparables Analysis • AEO has a relative value ranging from $14.36 to $16.48 a share • Based on fully dilutive shares
Liquidity Analysis • AEO has fairly strong cash position but takes on no debt, including a revolver which drastically reduces it’s liquidity • Days cash is the number of days between when a firm disburses cash to when it collects cash
Stock Price Analysis • The stock market as a whole, including these firms, have taken quite a dive over the last three months due to a weak economy and rising commodity costs • AEO has outperformed its competitors over the last month
Recommendation • The DCF ranged from $12.21 to $15.64 • Public Comparables ranged from $14.36 to $16.48 • Less emphasis on the $16.48 because based on the P/B • High market volatility and increasing costs make it a skeptical environment to buy • HOLD