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The centerpiece

The centerpiece. Keystone to a successful page design. What’s a centerpiece?. What’s a centerpiece?. A story that is given special emphasis. What’s a centerpiece?. A story that is given special emphasis By packaging it with photos/graphics. What’s a centerpiece?.

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The centerpiece

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  1. The centerpiece Keystone to a successful page design

  2. What’s a centerpiece?

  3. What’s a centerpiece? • A story that is given special emphasis

  4. What’s a centerpiece? • A story that is given special emphasis • By packaging it with photos/graphics

  5. What’s a centerpiece? • A story that is given special emphasis • By packaging it with photos/graphics • So that it can be used as the focal point around which the rest of the page is built

  6. What’s a centerpiece? • A story that is given special emphasis • By packaging it with photos/graphics • So that it can be used as the focal point around which the rest of the page is built • It’s often ‘evergreen’ but can be a breaking story

  7. Why a centerpiece?

  8. Why a centerpiece? • To call attention to a story that editors view as significant

  9. Why a centerpiece? • To call attention to a story that editors view as significant • To ensure that a page will have a well designed element

  10. Why a centerpiece? • To call attention to a story that editors view as significant • To ensure that a page will have a well designed element • To provide layout flexibility

  11. Why a centerpiece? • To call attention to a story that editors view as significant • To ensure that a page will have a well designed element • To provide layout flexibility • To assist in planning for the inevitable ‘slow news day’

  12. How to create a centerpiece

  13. How to create a centerpiece • Assign a story or work with completed article

  14. How to create a centerpiece • Assign a story or work with completed article • Make sure there is ‘art’ (photos and graphics)

  15. How to create a centerpiece • Assign a story or work with completed article • Make sure there is “art” (photos and graphics) • Assemble the ingredients into a MODULAR (i.e. rectangular) package

  16. A centerpiece example

  17. A centerpiece example • Gala

  18. A centerpiece example • Gala • Two photos

  19. A centerpiece example • Gala • Two photos • Information for graphic from: Health Resources and Services Administration

  20. An example:4-columnpackage using two mediocre photos cropped to heighten visual impact and supplemented with a text box

  21. Option 1

  22. Option 2

  23. Option 3

  24. Option 4

  25. Option 5

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