Social Media Strategies for Club Growth

1. Social Media Presented By: Owen Foster-Hickey, Clayton Boeker, Julianna Nichols

2. Social Media Platforms-Beneficial Facebook Instagram Twitter Whatsapp

3. Facebook & Instagram • Age demographics of users-Facebook • 35+ years old • Age demographics of users-Instagram • 18-29 years old • Individual benefits • Connect with a larger age group • Can engage people who are not already in the club • Groups (Facebook) • Administrators • Public vs. Private (Facebook)

4. Twitter • Age Demographic • 18-29 years old • Main Benefits • High amounts of traffic can be drawn to your organization • Content and events regarding your organization are very easily distributed • Allows feedback on performance of certain events or your organization

5. Whatsapp • Message & calling system that works just like texting • Can send videos and links just like texting • It is easier because it used internet and not data • Allows for video calling (max of 4 people at once) • Can be used on any phone brand • Free international communication

6. Social Media Platforms-Non-Beneficial Tik Tok- Snapchat-

7. Benefits of Social Media • Increasing Club Membership • More viewers of your club and their activities by others • Current member can more easily spread word of the club to close associates • Keeping Member Involvement • Allows accurate, up-to-date schedules to be always accessible to members • Can be set up to remind members periodically of certain undertakings of the club

8. Benefits of Social Media Cnt. • Advertising Events • All members can share upcoming events from their club group to the groups of other companies, individuals, etc. • Can promote events inexpensively with only dedication required • Links into Club’s Website and Increasing Club Visibility • Club members can share their own club’s website link with whatever post/conversation they desire • Social Media puts images of club activities and club itself everywhere so that it cannot possibly be missed

9. Benefits of Social Media Cnt. • Hashtags • Grouping your post into a virtual album • Allows anyone (looks up hashtag) to see photo • # this is the hashtag symbol • #REFUSE • Tagging • Using the @ key then insert another user’s name • @owen.foster • Allows that person’s followers or friends to also see what you posted

10. Elements of a Successful Social Media • Clear Purpose • Know Your Audience • Element Design • Visually Pleasing • Frequency • Context of post • Cannot stray away from the purpose • Timing

11. Clear Purpose/Audience • Recognize your main Purpose • Ex. Recruiting New Members, Keep members informed, etc. • Remember your purpose while making posts • This will keep your content clear and keep your audience • Use your purpose to find a core audience • Ex. New recruits, long time members, outsides to the club • Keep your Core Audience in mind while posting

12. Element design Logos & Backgrounds • Unique to your club • Show what your club • Use purpose to inspire

13. Frequency & Timing • Set a goal for how often you wish to post • This can create a time that people can expect your post • Find a limit for how much you post • Post at times like holidays to get viewer engagement

14. Context of Post • Clear • Concise and to the point • Relate to the purpose of your social media • Always relate back to the main goal • Remember your audience