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Globalizing Content for Online Security

Globalizing Content for Online Security. Stephan Cocron Global Content Manager VeriSign, Inc. Contents. VeriSign Company Overview. Product Development Process. UX Team Overview. UX Team – An Inside Look. Interaction and Visual Design User Research and Usability Testing Global Content

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Globalizing Content for Online Security

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  1. Globalizing Content for Online Security Stephan Cocron Global Content Manager VeriSign, Inc.

  2. Contents VeriSign Company Overview Product Development Process UX Team Overview UX Team – An Inside Look • Interaction and Visual Design • User Research and Usability Testing • Global Content • Implementation • Documentation Q & A

  3. VeriSign, Inc. Overview Trusted provider of Internet infrastructure services for the networked world. Our products and services SSL, Identity and Authentication Services, Domain Name Services Where we are 25 Countries, 5 Continents Support in 11 languages www.VeriSign.com

  4. Where We Are: 25 Countries, 11 Languages VeriSign.com

  5. Web Team: Pre-Buy • Visitors come to www.VeriSign.comand find out about the company. 2. Prospective customers learn about our SSL products. 3. They consider which SSL Certificate is right for them. 4. They make their selection and click “Buy”

  6. UX Team: Post-Buy Overview We are a team of interaction and visual designers, content and localization managers, front end implementation engineers, usability testers, and documentation experts. Deliverables We work directly with the Engineering team to design, test, implement, and localize the UIs and inline help for all of our products. Collaboration Web Properties Team Product Management Engineering QA Legal

  7. UX Team

  8. Product Design Process Production Stages Product Marketing and Product Management Quality Assurance User Experience Engineering User Experience works hand-in-hand with multiple departments in an iterative and collaborative fashion

  9. VeriSign User Experience Team Collaborate>Innovate>Iterate Interaction and Visual Design User Research and Usability Testing Global Content and Documentation Implementation

  10. Interaction and Visual Design Overview Interaction designers create User flows and design the behavior of the application. Visual designers develop the Visual look and feelof the product. Deliverables Mockups, User stories, Page Flows, Low- and High-Fidelity mockups, Competitive Analysis. Collaboration Content Writers Usability Implementation Engineering

  11. Interaction and Visual Design Flow>Prototype>Wireframe>Mockup Flow Diagram Paper Prototype Wireframe High-Fidelity Mockups

  12. User-Centered Design and Testing Collaborate>Innovate>Iterate • Design stages • Mockups • Flows • HTML prototypes • Lo/Hi-fidelity mockups • Early stages • User research • Focus groups • Sketches • Surveys • Interviews • User observations • Core/Feature Testing • During development • Post-release • International testing • Verification • Done at any stage • International UAT

  13. User Research and Usability Testing Overview User Researchers and testers gatherandanalyze information about prospective and current users, design usability test plans and scripts, present findings and make recommendations. Tools and Deliverables Usability Lab and Observation Room, Eye Tracker, Session capture tools, Remote testing tools, survey tools, international testing labs. Collaboration Interaction and Visual Designers Content Writers Implementation Engineering

  14. Usability Lab and Observation Room

  15. Eye Tracker

  16. Eye Tracker In Action Review gazepatterns Note exceptional or problematic test outcomes Confirm initial test observations Redesign Retest

  17. Global Content Overview Web Content WritersauthorUI content, write in-line help. Global Content Manager planscontent and localization projects, manages content writers, localizationvendors, and ensures localizability of source content. Tools XML authoring tools, bug tracking software, video editing tools, design tools, SDL TMS and MultiTerm. Collaboration Interaction and Visual Designers User Research and Usability Testing Documentation Implementation Engineering QA

  18. Global Content Content and Localization Prep Collaborative effort between Design, Content, and Localization Mockups are sent to translators for contextual reference. Translators can verify terminology while looking at a site design.

  19. Implementation Overview The Implementation team is the glue between Design and Engineering. Tools and technologies Javascript, HTML, XML, XSL, JSP, development tools, UI tools, QA tools Collaboration Interaction and Visual Designers User Research and Usability Testing Global Content and Documentation Engineering QA

  20. Documentation Overview The Documentation Team authors B-to-B manuals and guides for our OEM products. Tools and Technologies FrameMaker, XML editors, DITA tools, CMS Collaboration Interaction and Visual Designers User Research and Usability Testing Implementation Engineering QA

  21. Localization in User Experience Advantages Upstream Part of product design process Early look at I18N issues Better product understanding More proactive planning

  22. Localization in User Experience Challenges Agile L10N not fully developed Evangelization needed for L10N turnarounds L10N / I18N issues not always prioritized Chaotic: Churn, Feature Creep LQA not integrated into process Marginal International UT

  23. Localization in User Experience Future Strategies Agile L10N process Bring vendors in earlier Fuller I18N testing More robust LQA Fuller international UT

  24. Q & A Thank You!Stephan Cocronscocron@VeriSign.com

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