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Marketing democracy has arrived

Marketing democracy has arrived. Dorin Boerescu CEO 2Leva, 2Performant 21 st february 2013 interactive-seminars.com .

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Marketing democracy has arrived

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  1. Marketing democracy has arrived DorinBoerescu CEO 2Leva, 2Performant 21stfebruary 2013 interactive-seminars.com

  2. “Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. ” wikipedia

  3. DorinBoerescu • 39, married, 1 child • Serial entrepreneur – 2 exits, 2 failures, still holds shares in 2 advertising companies (non-executive) • 2009 top affiliate in 2Parale  - convertor.ro • 2011 – 2Leva.bg launch • Since February 2012, member of Leo Burnett Romania • 2013 – 2Performant 2008 2004 1997 2010 2011

  4. DorinBoerescu • Founder of ecomTIM.ro – the biggest ecommerce conference in Romania – 13-14 March 2013, 3rd edition • Speakers from Google, Visa, Prestashop, Verve Search, Microsoft, Vodafone • Speaker at Affiliate Management Days in London, 15-16 May 2013 • Attended Affiliate Summit West 2013 Jan – Las Vegas

  5. Affiliate network business model • Tracking, payments, ecosystem • Flat fee + %from transactions • Win-Win-Win - Everybody is paid only when a transaction is finalized.

  6. 2.000+ affiliates schoolsmarts or streetsmarts in online marketing 13 active programs

  7. Valentin. Super affiliate. Independent online marketer. Velina. Super affiliate. Publisher – SanomaBliasak Dimitar. Superaffiliate. Clients: • Fashion Days – 10% share of sales • FashionUP – 10% • 3Suisses – 5% • Shopping-terapia – 10%

  8. What publishers can get from affiliate marketing: • Additional revenue • Better understanding of audience • Research and know-how

  9. Zero sales effort! • You can choose any advertiser, depending on target, conversion rate or commission. • Use your available display inventory to test • Start a campaign in several minutes • No strings attached – if the results are not good enough, you can change or stop anytime!

  10. Zero client service! • You’re “speaking” only with the network (2Leva) • One point of contact (and contract  ) for many clients. • Monthly payments.

  11. Understanding your users • Find out what your users are buying, when and the average purchase they make. • Use the information in your editorial & sales strategy

  12. New/fresh clients • Advertisers with no limits on the budgets –there is literally no spend limitations in a Cost Per Sale campaign.

  13. Global affiliate market 1996

  14. Affiliate marketing is a “multi-billion marketing channel, which comprises more than 200,000 businesses and individuals” – Performance Marketing Association (2009)

  15. How to generate money through affiliate marketing • Generate CONVERSIONS by sending relevant traffic. • Use banners in the FIRST PLACE to see what products are your users interested in, but after that: • Build dedicated projects for affiliate marketing: • Virtual malls • Price search engines • Daily deals agregators • Cash-back projects • OR send PPC targeted traffic (AdWords, Facebook)

  16. Buying decision process Awareness/advertising/PR Affiliate marketing

  17. Research is the king – Google Trends, Analytics, 2Leva • Always be testing - advertisers, tools, tactics • Keep and develop only the best performing • Choose a niche based on its potential, not on your passion • Analyze the target, the buying behavior, the advertisers • Learn SEO, Affiliate Marketing, AdWords, Facebook Ads • Become an online marketing expert! • http://www.abestweb.com/ • http://www.affiliates4u.com/forums/

  18. dorin.boerescu@2Performant.com Linkedin.com/in/boerescu Thank you!

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