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GOGO Greg

GOGO Greg. BACKGROUND: Age 13 8 th grade Attends Newport Jr. High Is in the Jr. Guards at Carona Del Mar DEMOGRAPHICS: Typical teen: sporty and athletic Single mother Income: $80,000-100,000 variable Suburban/middle class Triplett: one brother, and sister IDENTIFIERS:

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GOGO Greg

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  1. GOGO Greg BACKGROUND: Age 13 8th grade Attends Newport Jr. High Is in the Jr. Guards at Carona Del Mar DEMOGRAPHICS: Typical teen: sporty and athletic Single mother Income: $80,000-100,000 variable Suburban/middle class Triplett: one brother, and sister IDENTIFIERS: Out going Others look to him for ideas/ trends Open minded creative

  2. GoGo Greg GOALS: Become a YouTube star Gain acceptance of piers CHALLENGES: Focusing on the same task Social pier pressure HOW WE HELP: Show creative side and gain acceptance through videos Provide a high quality product with a relatively low cost. Provide accessories to support all activates.

  3. GoGo Greg REAL QUOTES: “sometimes it is hard to get the video just right.” “My brother and sister always want to use my camera without asking.” “I love that it can go with me everywhere.” COMMON OBJECTIONS: “The battery does not last that long.” “I wish it could it could zoom in.”

  4. GoGo Greg MARKETING MESSAGING: The GoPro to help you Go Pro. ELEVATOR PITCH: In my fast pace life, I needed a camera that could go and do whatever I need. I found it in the GoPro; however, It needs a longer battery and zoom.

  5. Crazy COCO BACKGROUND: High school Graduate Works as a hostess at chilies Dating Focused on school and sports DEMOGRAPHICS: Fits typical female athlete Age 19 About 10,000 a year Lower middle class IDENTIFIERS: Social media for info and affirmations Training to clime the latter at chilies Hopes to get praise for sports in school and from online friends.

  6. Crazy COCO GOALS: Clime the latter at Chilies Further education Gain followers on social media CHALLENGES: Balance work, school and pleasure Dealing with other family HOW WE HELP: Provide easy to use software to enhance videos Provide a channel to get her videos to the web through their YouTube channel

  7. Crazy COCO REAL QUOTES: “I am really busy with life, but gopro helps me escape and create videos.” “I don’t always post my videos on YouTube; but when I do, I use the GoPro channel and recieve lots of views.” COMMON OBJECTIONS: Some of the accessories are really expensive No ways to customize the camera

  8. Crazy COCO MARKETING MESSAGING: I demand a high quality product that preforms at a reasonable price. ELEVATOR PITCH: I am an outgoing late teenager, and I don’t have a lot of time and money to waste. I love to use my GoPro to further my online presence and capturer some of my exciting life. However, I would like to see more personalization options and some other options for cheaper accessories.

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