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Beyond Experimentation

Beyond Experimentation Crowdsourcing is at the core of fundamental, large scale rethinking of business. Shaun Abrahamson @shaunabe shaun@mutopo.com. 2001. 2003. 2005. 2000. 1995. 1991. 2000. 2004. 1996. 1999. 2001. Why we’re interested in Crowdsourcing, Communities & Co-Creation.

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Beyond Experimentation

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  1. Beyond Experimentation Crowdsourcing is at the core of fundamental, large scale rethinking of business. Shaun Abrahamson @shaunabe shaun@mutopo.com

  2. 2001 2003 2005 2000 1995 1991 2000 2004 1996 1999 2001 Why we’re interested in Crowdsourcing, Communities & Co-Creation

  3. “Re-Imagination of Nearly Everything – Powered by New Devices, Connectivity + UI + Beauty” “Magnitude of upcoming change will be stunning” – Mary Meeker, partner KPCB Source: Mary Meeker presentation at All things D. About 50% of this Re-Imagination enabled by crowds

  4. Labor Influence Capital Assets Data People as brokers of critical resources at internet scale

  5. Open Innovation, Co-Creation, Micro Tasks Sharing, Commenting, Reviewing Labor Influence Crowd Funding, Crowd Lending Capital Collaborative Consumption Assets “Big Data” Data New ways to access critical resources more efficiently

  6. [Labor, Influence] Source: Mary Meeker presentation at All things D. The end of all other encyclopedia business models

  7. [Assets, Influence] Date Source: Skype Journal. Less than a decade to transform the economics of audio/video

  8. [Labor, Assets, Influence] Innovation: “Not invented here” vs “Proudly found elsewhere”

  9. 2001 2003 2005 2000 1995 1991 2000 2004 1996 1999 2001 And this is just the start

  10. Travel: This apartment in Miami versus a Hotel room?

  11. Administration: On demand labor versus full time?

  12. Mobile Service: Better support, R&D and sales versus other mobile operators?

  13. Venture Funding: 66,694 people vs Venture Capital Firm

  14. Automotive: Crowd Forge vs Traditional Auto Design

  15. Data Science: Your team versus the world’s best

  16. Healthcare: Positive Reviews vs Total Stranger

  17. Healthcare: Open health discovery vs private health studies

  18. Personal Loans: 1000’s of investors versus a bank?

  19. New Product Development: New designs and validation vs internal design teams

  20. Biz Dev: Large open calls vs behind the scenes networking

  21. Film: submitted by you, edited by pros

  22. Education: anything from anyone, anywhere vs traditional campus

  23. Emergency Response: everyone helping first responders

  24. Traffic: our big data vs very expensive data

  25. Technical Support: Volunteer army versus paid support

  26. Education: free vs fee

  27. Gaming: work with developers vs just buying games

  28. Assets: Share vs Own

  29. Architecture: Outside ideas vs just internal ideas

  30. Eating: Meals from your friends versus restaurant food?

  31. Wellness: Access to 3 health experts versus 1 for wellness

  32. Design: Multiple designers versus 1 agency

  33. Organization Design: Collective Intelligence vs Individual Intelligence

  34. Marketing: Curated crowd versus your agency

  35. Software Testing: Expert crowds versus your team

  36. Consumer Products: The best of the crowd + best of traditional models

  37. Apparel: The best of the crowd + best of traditional models

  38. If you work with crowds to change access to critical resources (Labor, Influence, Capital, Assets and Data), you get massive impacts + across business functions (we just saw R&D, Operations, Marketing, Sales, Customer Support) + across almost all industries (we just saw Finance, Consumer Staples, Consumer Discretionary, Information Technology, Healthcare, Telecommunications, Industrials) Fundamental restructuring enabled by crowds

  39. Open Innovation, Co-Creation, Micro Tasks Sharing, Commenting, Voting Labor Influence Crowd Funding, Crowd Lending Capital Collaborative Consumption Assets “Big Data” Data Over the next 2 days – how will you re-imagine your business?

  40. Beyond Experimentation Crowdsourcing at the core of fundamental change. Shaun Abrahamson @shaunabe shaun@mutopo.com

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