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Friend My CAC: Why Facebook, Twitter & Social Networking Matter

Friend My CAC: Why Facebook, Twitter & Social Networking Matter. Presented by: Adam Rosenberg Executive Director, Baltimore Child Abuse Center. Log In. Be my friend – tell us about yourself. Why does this matter to me?. Click Me!. Today’s Agenda. What is Social Networking

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Friend My CAC: Why Facebook, Twitter & Social Networking Matter

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  1. Friend My CAC: Why Facebook, Twitter & Social Networking Matter Presented by: Adam Rosenberg Executive Director, Baltimore Child Abuse Center

  2. Log In Be my friend – tell us about yourself

  3. Why does this matter to me? • Click Me!

  4. Today’s Agenda • What is Social Networking • What it can do for you • 4 You Need to Pay Attention To Today • Facebook • Blogging • Twitter • Constant Contact • Other Hot Areas • How Do You Start • Your Questions

  5. Be My Friend What is Social Networking? • The process of creating relationships between a user and other people based upon some formal social graph. Social networks can be thought of as communities based upon interest or commonality that use the Internet to connect the people of the network, typically including points of presence (avatars), blogs, Web forums and microformats.

  6. Be My Friend • But, What is it really? • A global paradigm shift • A new medium • Grassroots advocacy • Free advertising • A way to reach your supporters • A way to find new supporters • Not – a financial goldmine

  7. Take BCAC as an example 3000 contacts online Over $1,000 raised 1,000 unique hits a month Constant contacts Nice #s – so what? Grassroots network used to pass legislation $1,000 raised – in 24 hours Prevention education, your virtual CAC Free, quality, correspondence with network Everyone’s doing it, why should I?

  8. Grassroots – Sarah Foxwell • Sarah Foxwell, found murdered Xmas Day • CAC Legislation proposed • Not by a CAC • Awareness Building • Overcoming Opposition • Successful passage

  9. Used all media Facebook groups Status Updates Tweets Weekly e-blasts Grassroots – How?

  10. Grassroots – Why? You need to be online to influence public policy • 95% of US Congress & EU parliaments used online sources for policy research • 55% first learned of a policy issue online • 64% use Facebook as a substitute for f2f communication • 87% of staffers feel email is an effective way to reach members • 20% have changed their opinion at least once from what’s online • 21% use Facebook to communicate w constituents; 18% use YouTube • 20% use YouTube to research policy issues (more than double facebook and blogging) • Source: Capital Staffers Index, BBJ June 4, 2010

  11. $1,000 in 24 hours • Causes / Network for Good • “Free” online donation engine • Unsuccessful as a stand-alone • Successful attached to a “reason” • Challenge grant • Crisis response • Event based

  12. Virtual CAC – be the “google” result • When crisis arises – who do people turn to? • Have an address and use it, always • Be useful

  13. Tools of the trade • Basics • Facebook • Constant Contact • Network for Good / Causes • Advanced Level • Blogging: Blogspot, Wordpress • Google Analytics • Twitter • You Tube

  14. Seems like lots of work? Who can do all this? You A Staff Member A Board Member An intern A volunteer

  15. Basics – easiest, cheapest way in Free Account Basics of Your CAC Specialized Address Home for information, photos, #s, events Facebook

  16. Facebook – How? • Ask your kid • Ask your interns • Learn right now - Pay Attention • Go to Facebook.com • Create a Facebook Page (Official Page for you) • Choose a username for the page • Done

  17. Step 1 – Go to facebook.com

  18. Step 2 – Create a Page

  19. Create / use your Facebook Account

  20. Start Creating

  21. Example

  22. Links

  23. Notes

  24. Constant Contact

  25. Constant Contact – pick a template

  26. Constant Contact – start creating

  27. Constant Contact – pick a list

  28. Constant Contact – Check Results

  29. Causes & Network for Good

  30. Causes & Network for Good

  31. Blogging

  32. Blogging – how to?

  33. YouTube – Make your own news • Q: How do you get people to watch your story without getting media coverage? • A: Your own channel to broadcast your story – youtube video • Cheap devices • Easy editing • Raw

  34. Twitter

  35. Google Analytics

  36. First Giving

  37. Starting • Permission? • Do you get permission to print a newsletter? A mailing? An appeal letter? • Is this any different? • How much time will this take?

  38. Next Steps • Pick a strategy • Set Up A Facebook Page • Establish an account with Network for Good • Start Constant Contact • Other ideas? • Partners • Online auctions, merchants, downloads

  39. Basic Strategy – Your starter plan • Establish a landing page • Have a message • Communicate • Have a donation engine • What will you talk about over the next 6 months? • Plan today • Post tomorrow

  40. Want to Learn More? • Socialnomics by Eric Qualman • Momentum by Alison Fine • Podcasts – Social Good • Follow us on Twitter • Friend us on Facebook

  41. Logoff • Thank You • Adam Rosenberg • (410) 396-6147 • arosenberg@bcaci.org • www.BaltimoreChildAbuseCenter.org • www.facebook.com/bcaci • www.twitter.com/ChildAbuseCentr

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