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Using Social Networking in School Psychology. Robyn B. Sullivan Lauren E. Sproull Linda A. May Burlington School District. Overview of Presentation. History and background of social networking services NASP communities Using socially based sites professionally Facebook Twitter
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Using Social Networking in School Psychology Robyn B. Sullivan Lauren E. Sproull Linda A. May Burlington School District
Overview of Presentation • History and background of social networking services • NASP communities • Using socially based sites professionally • Facebook • Twitter • LinkedIn: The social networking service for professionals
Social Networking Services • Online service, platform, or site • Focus on building social networks and relations • Shared interests • Shared activities • Real-life connections
History of Social Networking Services • Early to mid 1990s • Chat rooms • User created websites • “Modern” social networking sites • Began late 1990s • Allow users to create individualized profiles and find “friends”
NASP Communities • Social networking sites exclusively for NASP members • Based on interests/professional level • Documents become searchable materials • Able to get email updates • Unlikely to be blocked by school-district servers
Facebook • Developed in 2004 by Mark Zuckerberg • Largest social networking service • 150 million users in the United States • 900 million users worldwide • Features • User profile and “wall/timeline” • “Friends” • Share photos/videos/links/articles • Events • News-feed • Groups • Fan pages
Benefits Networking opportunities Easy to find users Professional fan pages Facilitates communication Challenges Students/parents also use facebook May be difficult to separate social from professional May be viewed as more impersonal/informal Generally blocked on school district servers Facebook: Benefits and Challenges
Twitter • Social networking service that provides opportunity for micro-blogging • 140 millions users • Publicly introduced in 2006 • Can “follow” the tweets of others
Benefits Receive updates from professional organizations “Retweet” Easy way for School Psychologists to communicate information quickly Challenges Limited scope/features Twitter: Benefits and Challenges
Using Social Sites Professionally: Facebook and Twitter “Netiquette” • Set your privacy settings • Check frequently • Be mindful of posts • Appropriateness • Confidentiality • Misrepresentation • Use features appropriately (chat, “pokes”) • Beware of photos
LinkedIn • Professional networking site • Launched in 2003 • Worldwide 150 million users • Features • Resume • Picture • Recommendations • Groups • Follow companies • Search for/post jobs
Benefits Professionally focused Easy to request recommendations Can post pictures, resume, skills and experience Can join groups and follow companies Facilitates communication with professionals Provides centralized portfolio of business contacts Can find information for potential employers/employees Challenges Less personal Not as many users as Facebook Cannot directly post comments (need to connect through Twitter) LinkedIn: Benefits and Challenges
For more information: • Information from NASP on Social Networking: http://www.nasponline.org/publications/cq/39/6/Just-a-Click Away.aspx • NASP Communications (includes tips to starting your own webpage): http://www.nasponline.org/communications/index.aspx • NASP Communities: http://www.nasponline.org/communities.aspx • Facebook: https://www.facebook.com • Twitter: https://twitter.com/ • LinkedIn: http://www.linkedin.com/