STARTUP BRANDING TO MOBILISE THE STARTUP JOURNEY
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources. So quite often, startup branding gets relegated to u2018lateru2019. However in today's highly competitive environment, where startups crop up every day, startups have to invest in branding early in their life cycle, in order to stand out.
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