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Week 4: Industry Research

Week 4: Industry Research. Sept. 29, 2010. What’s the end goal here?. Learn how to find sources of information for use in industry research. IBISWorld. Industry reports on trends and growth projections Has industry reports for all US industries Many global found through search

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Week 4: Industry Research

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  1. Week 4: Industry Research Sept. 29, 2010

  2. What’s the end goal here? • Learn how to find sources of information for use in industry research

  3. IBISWorld • Industry reports on trends and growth projections • Has industry reports for all US industries • Many global found through search • Access through Johnson School Library homepage

  4. IBISWorld Reports • Intro to report • Contains industry definition • Products and services offered by industry • Similar industries to get different angles on data • Industries that will effect demand and supply

  5. IBISWorld Reports • Executive summary • Key statistics • Product/geographical segmentation • Market characteristics • Industry conditions • Key factors • Competitors • Performance and outlook

  6. IBISWorld Strength • Great source of basic information on industry trends • Past numbers and future growth predictions very helpful • Graphs that can be used to showcase industry arguments • Insight into future problems within the industry

  7. S&P NetAdvantage • Great breakdown of recent events • Both general industries and sub-industries • Applies events to future predictions • Focused on current and future trends that will be sweeping an industry

  8. S&P NetAdvantage • Gives a breakdown by industry of past performance • Rates strength of each broad industry • Economic calendar shows all upcoming economic news • Can be a little ovewhelming and finding the important stuff can be difficult • Very broad macro take on the economy, also

  9. EIU • Economist Intelligence Unit • Has reports on every country, month by month • Future outlook • Politcal scene • Economic policy and performance • Data and charts

  10. Thompson One • Great place to find research reports on individual companies • Can read through these to find analysts takes on overall sector and industry • Also good to look at competitors • Can only be used in IE

  11. Yahoo Finance • Not much information on industries • More useful to find companies within a specific one • Good source of news updates on particular one

  12. Cornell Library Guide • http://guides.library.cornell.edu/content.php?pid=3602&sid=20372

  13. See you next week • Thanks for coming!

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